Thryv® Holdings, Inc. (NASDAQ: THRY), the company behind one of the most popular small business marketing and sales software platforms, has launched a new AI-powered growth marketing solution tailored for home services businesses.

Built for contractors, HVAC specialists, landscapers, and other service pros, the platform automates marketing workflows, helping businesses reach high-intent prospects, convert leads faster, and drive repeat sales—all without hiring an agency or managing complex campaigns manually.

“We work with over 15,000 home services businesses, and most believe that scaling is the best way to fight rising operational costs,” said Rees Johnson, Chief Product Officer at Thryv. “With our prebuilt automations, they can skip writing content or testing timing. While they’re out on jobs, our system is already generating leads, scheduling estimates, and sending branded service reminders. It’s seamless.”

The Thryv 3-Step Growth Framework

Thryv’s latest release is built on a proprietary three-step framework designed to simplify marketing and accelerate growth for home services businesses.

1. Get Found Online – Boosts visibility across Google Search, AI-driven platforms, and top directories, improving local SEO and brand credibility.

2. Capture and Convert Leads – Uses Thryv’s integrated CRM and automation tools to capture new customers and automate follow-up for free estimates and appointments.

3. Drive Repeat Business – Keeps the pipeline active with automated review management, AI-generated responses, and seasonal email and text campaigns.

Together, these steps create an always-on marketing engine that nurtures customer relationships year-round—especially during slower shoulder seasons.

Key Features Powering the Platform

Enhanced Local Listings: Automatically updates business information across more than 50 directories to improve local search visibility on Google™ and ChatGPT.

AI Review Response: Generates brand-consistent replies to online reviews, strengthening trust and reputation management.

Automated Follow-Up: Sends personalized follow-ups to prospects and customers within seconds, keeping engagement continuous.

AI Content Generator: Creates and schedules professional-grade campaigns, from seasonal promotions to maintenance reminders, all aligned with brand tone and timing.

Integrations with Industry Tools: Seamlessly connects with platforms like ServiceTitan and Jobber, enabling synchronization with tools businesses already rely on.

Real Results from Small Business Users

For businesses already using the platform, the results speak for themselves.

“Since using Thryv, our online visibility has seen a noticeable boost,” said Tanner McGee, Co-owner and CFO of Harco Fence + Deck. “We now show up more consistently across Google, social media, and directory listings. The built-in reputation tools make it easy to collect and showcase reviews, helping us build trust with new prospects.”

Redefining Small Business Growth with AI

Thryv’s new solution reflects a broader shift in how AI is transforming small business marketing—from a manual, reactive effort into a proactive, automated growth engine.

By merging AI intelligence with local marketing strategy, Thryv is giving small business owners the tools to compete at enterprise scale without enterprise budgets. It’s not just about more marketing—it’s about smarter, self-sustaining marketing that works while business owners work.

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