ThinkNow, a leading market research company specializing in the U.S. Hispanic and multicultural markets, has announced a partnership with Fuel Cycle, a leading market research and customer insights platform to deliver both multicultural and general population insights side by side in one platform with access to multiple communities. By leveraging this integrated approach, companies can aggregate real-time data to gain valuable insights, enabling them to make strategic marketing decisions based on a comprehensive understanding of their target audiences.

Fuel Cycle leverages its unified continuous and agile research ecosystem – the FC Market Research Cloud™ – to connect brands to their key audiences, enabling everything they need to acquire, retain, and expand customer relationships. ThinkNow harnesses technology-driven market research solutions to ensure that the experiences and perspectives of critical multicultural consumer segments are accurately represented in strategic decision-making processes. By collaborating, ThinkNow and Fuel Cycle leverage best-in-class cloud-based market research solutions to make culturally relevant multicultural data easily accessible to premium brands.

"Consumers today have higher expectations of brands. They want personalized marketing experiences that speak to their needs and appeal to what's important to them and their communities," shares Mario Carrasco, Co-Founder and Principal at ThinkNow. "As the U.S. consumer market grows increasingly diverse, it has become imperative that brands level up their understanding of diverse consumers to remain relevant."

"We recognize the mounting challenges that researchers and insights professionals encounter as they strive for remarkable outcomes within the confines of tighter budgets and limited resources," said Rick Kelly, Chief Strategy Officer at Fuel Cycle. "Understanding the urgency of generating actionable insights crucial for organizational success, we firmly believe that the union of ThinkNow and Fuel Cycle can significantly accelerate the time required to attain these invaluable insights."