As AI reshapes marketing, Stagwell’s The Marketing Cloud is stepping in with a bold solution—Agent Cloud, a unified platform that brings the most advanced AI models and creative tools under one secure roof. The public launch marks a significant milestone for marketers seeking to balance innovation, security, and scalability in an increasingly agentic AI landscape.Z

A Central Hub for AI Innovation

Agent Cloud aims to simplify how brands and agencies access AI. Instead of juggling multiple tools and subscriptions, users can now tap into an integrated environment that connects leading models such as GPT-5, Gemini 2.5 Pro, Claude Sonnet 4, and Grok 4, along with image and video tools like Imagen and Veo3.

For marketers, this means instant access to multimodal AI without the operational friction that often slows enterprise adoption. The platform ensures data privacy and governance, with strict measures that prevent client data from being used to train external models.

Built for Marketers, Not Just Technologists

Agent Cloud isn’t just another AI dashboard—it’s a marketing operations hub. Teams across creative, media, communications, and research can build, deploy, and manage AI-powered workflows in a controlled environment.

Its standout feature? The ability to create and share custom AI assistants across organizations. These assistants can automate content creation, media optimization, and reporting, paving the way for agentic workflows, where AI and humans collaborate seamlessly.

“Agent Cloud unlocks the full range of what AI tools can do for modern marketers,” said Elspeth Rollert, CEO of The Marketing Cloud. “It removes the guesswork and lets teams focus on the impact. Heading into 2026, it gives organizations the foundation they need to compete in a world of increasingly agentic AI.”

Efficiency Meets Security

With a single billing structure, Agent Cloud simplifies financial operations for agencies overwhelmed by tool fragmentation. After an annual base fee, teams only pay for the AI tools they actively use.

This approach doesn’t just cut costs—it fosters a culture of responsible AI experimentation. Security remains at the core; none of the organization’s data inside the platform contributes to external model training, ensuring compliance with client privacy standards.

Industry Reactions: A Game-Changer for AI Adoption

Beta testers from major agencies are already applauding the platform’s impact.

“The Marketing Cloud has knocked it out of the park,” said Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. “Having instant access to GPT-5 and Gemini 2.5 Pro in one secure platform has boosted productivity and accelerated AI adoption.”

Michael Lamp, Chief Digital & Social Officer at Hunter, added, “We couldn’t scale AI adoption at this pace without a product like Agent Cloud. It’s allowing us to bring world-class tools directly to our global teams.”

Positioning for an Agentic Future

The timing is strategic. As AI tools evolve toward autonomy, platforms like Agent Cloud provide a critical infrastructure for marketing teams preparing for the agentic era—where AI systems act as intelligent collaborators, not just assistants.

To mark the launch, The Marketing Cloud is presenting at the ANA Masters of Marketing conference in Orlando (October 21–24). The company is also releasing a thought leadership booklet, “The Robots Are Coming: A Guide for the Future of AI and Martech.”

The publication includes insights from Stagwell leaders, including Mark Penn (CEO and Chairman), John Kahan (Chief AI Officer), and Dan Gardner (Code and Theory CEO), offering a preview of what the 2026 AI landscape may look like.

With Agent Cloud, The Marketing Cloud is not just integrating AI tools—it’s redefining how marketing teams think, collaborate, and innovate in the age of intelligent automation.

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