The HOW Agency, a full-service digital agency and a subsidiary of 5WPR, has earned a prestigious Platinum award at the 2024 MarCom Awards in the Social Ad Campaign category. This recognition highlights the agency's exceptional work for G-SHOCK, the legendary watch brand celebrated for its durability. The campaign aimed to refresh G-SHOCK's image, engage new audiences, and make the brand more accessible to a wider consumer base.

1. The Goal: Revitalizing G-SHOCK’s Image

• The HOW Agency was tasked with refreshing G-SHOCK's brand identity and reigniting consumer interest.
• The campaign focused on democratizing the brand and introducing it to new audiences while staying true to its iconic legacy.

2. Strategy and Execution

• Leveraged a mix of social media, influencer collaborations, and performance marketing to amplify brand recognition.
• Pushed creative boundaries to craft a dynamic campaign that resonated with a diverse consumer demographic.

3. Recognition and Awards

• Platinum MarCom Award: Acknowledges excellence in the Social Ad Campaign category.
• Gold Stevie® Award: Honored for Digital Creativity in Communications or PR Campaign of the Year in the 2024 American Business Awards.

4. Leadership Perspective

• Paul Miser, EVP and Group Director of The HOW Agency:
  • Highlighted the collaborative effort of the team and their willingness to explore innovative strategies.
  • Emphasized the success of the campaign in boosting G-SHOCK’s recognition and reaching new consumer segments.

The HOW Agency’s award-winning work for G-SHOCK demonstrates its ability to craft innovative, high-impact campaigns that resonate with audiences and deliver measurable results. By leveraging expertise in social, influencer, and performance marketing, the agency not only revitalized a legendary brand but also solidified its reputation as a leader in digital creativity.