The Cargo Agency is gaining national recognition for the role it plays behind the scenes of fast-growing businesses. The international marketing agency has been named an Inc. Power Partner Award honoree, joining a select group of B2B organizations recognized for helping entrepreneurs and enterprises navigate growth with confidence.

The Inc. Power Partner list spotlights companies that go beyond vendor relationships to become strategic allies—partners that founders and leadership teams rely on as they scale from early-stage operations to enterprise-level organizations. Honorees are evaluated based on client feedback, track record, and measurable impact on business growth.

For Cargo, the recognition reinforces an identity it has long emphasized: marketing not as output, but as advocacy.

What the Inc. Power Partner Award Represents

Inc.’s Power Partner Awards are designed to highlight B2B firms that consistently deliver value across the most complex stages of company growth. According to Inc., companies on the list received top client marks for helping leadership teams manage everything from infrastructure and compliance to cloud migration, hiring, and fundraising—freeing founders to stay focused on their core missions.

In a crowded B2B services landscape, the distinction is meaningful. It signals not just executional competence, but trust—earned over time by helping companies make high-stakes decisions and adapt as they scale.

That framing aligns closely with how Cargo positions itself in the market.

“At Cargo, growth has never just been about bigger numbers,” said Roger Beasley, President of The Cargo Agency. “We believe that advocacy is currency, and it is rewarding to be recognized for helping brands connect in ways that actually move people.”

Advocacy as a Differentiator in B2B Marketing

Cargo’s emphasis on advocacy reflects a broader shift in B2B marketing. As buyers become more skeptical of traditional messaging, agencies are being asked to deliver something more durable than campaigns alone—credibility, clarity, and connection.

Rather than focusing solely on reach or impressions, Cargo has built its reputation around helping brands articulate purpose, build trust, and create momentum across complex stakeholder ecosystems. That approach has resonated in industries where buying decisions are high-consideration and long-cycle, including technology, financial services, transportation, automotive, and food and beverage.

The Inc. recognition suggests that clients see Cargo not just as a creative or execution partner, but as a strategic extension of their leadership teams.

Momentum Across Enterprise and Emerging Brands

The award comes amid continued momentum for Cargo, including new and expanded client engagements. The agency recently began working with TFT Global, Inc., supporting brand development, marketing strategy, and business development initiatives. It has also expanded its role with Amazon Shipping and Amazon Air Cargo, deepening an already significant relationship with one of the world’s most operationally complex enterprises.

Cargo’s client roster spans both established global brands and fast-growing organizations, including Amazon, Lenovo, Burn Boot Camp, Purpose Financial, RBC, Fuddruckers, LG, and Mercedes-Benz. That diversity speaks to the agency’s ability to operate across different growth stages while maintaining consistency in strategic rigor.

For Inc., this breadth of impact is central to what defines a Power Partner.

“Whether they’re coordinating complex marketing campaigns or reliably supporting the day-to-day infrastructure of growing companies, these honorees aren’t simply B2B providers—they are true partners in helping businesses grow and succeed,” said Bonny Ghosh, editorial director at Inc.

Why This Matters in Today’s B2B Landscape

The recognition arrives at a time when B2B organizations are rethinking their external partnerships. Economic pressure, shifting buyer behavior, and the rapid adoption of AI and automation have raised the bar for what companies expect from agencies.

Marketing partners are increasingly expected to:

• Understand business models, not just messaging

• Align with revenue and growth goals, not vanity metrics

• Scale with clients as they move from startup to enterprise

Cargo’s Power Partner designation suggests it has been able to meet those expectations consistently—something that is difficult to sustain as client needs evolve.

From Campaign Execution to Long-Term Growth Partner

One of the more telling aspects of Inc.’s Power Partner criteria is its focus on long-term impact. The award is not about one-off wins, but about sustained contribution to business growth over time.

For Cargo, that aligns with its philosophy of “solving hard problems together,” as Beasley describes it. Whether supporting brand repositioning, market entry, or enterprise-scale marketing execution, the agency’s value appears to lie in its ability to operate alongside leadership teams rather than outside them.

That positioning may become increasingly important as B2B companies seek fewer, more capable partners—mirroring a broader consolidation trend across MarTech and agency ecosystems.

Looking Ahead

Being named an Inc. Power Partner is not just a milestone for The Cargo Agency—it’s also a signal to the market. As brands face more pressure to demonstrate authenticity, clarity, and measurable growth, agencies that can blend strategic insight with execution will stand out.

For Cargo, the recognition validates a long-held belief: that advocacy-driven marketing, when paired with deep partnership, can turn ambition into sustained momentum.

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