Published on : Dec 19, 2022
The Software as a Service (SaaS) market has certainly seen a monumental boom over the past few years. While the market was worth approximately $146 billion USD in 2021, it’s expected to reach $195 billion by 2023. The ever-increasing popularity of SaaS applications has made all of our lives easier, so it seems the growth is welcomed by all. However, with increased growth comes increased competition – and in order to stay one step ahead of your competitors, you need to be on top of your game in terms of digital marketing and SEO.
While SaaS products are in increasingly high demand, that doesn’t mean that they are easy or straightforward to market – in fact, when compared to other sectors, it isn’t one that professional marketers spend a lot of time discussing. As a result, information on how to appropriately promote and distinguish your SaaS brand might be hard to come by.
For that reason, the digital marketing experts at The Brains have put together a guide outlining how to boost SaaS sales, covering everything from reducing churn, KPIs and A/B testing. The full guide can be read below:
Speaking on how to market SaaS products, James Speyer, head of SEO at The Brains, says:
“While selling SaaS might seem simple at first, it’s vital that sales and marketing teams within this sector know how to optimise their sales process to stand out amongst competitors. The first thing to be aware of if you’re new to SaaS sales is that there are several types of sales models. Experts from a digital marketing or sales team will be able to help you define which will work best for your SaaS company.”