Thanks, the customer-first native ad network known for reimagining post-purchase experiences, is expanding into live events through a new partnership with Oztix, Australia’s largest independent ticketing company. The collaboration brings Thanks’ AI-powered media monetisation platform directly into Oztix’s digital ecosystem, turning the high-intent moment after a ticket purchase into a smarter, more curated discovery experience for fans.

Instead of generic ads or irrelevant offers, buyers will now see contextually aligned recommendations—travel options, local dining, merch, and experience upgrades—delivered at the precise moment their excitement peaks. It’s a strategy already trusted by brands like eBay, Linktree, and Booking.com, but this marks its first major expansion into the live-events sector.

The partnership extends beyond commerce. As part of the rollout, Thanks and Oztix will jointly support Make-A-Wish Australia, dedicating a portion of proceeds each quarter to help grant wishes for children with critical illnesses. The initiative brings an added layer of purpose to every ticket sale, allowing fans to contribute to a national cause simply by completing their purchase.

“Oztix is a cornerstone of Australia’s live-event scene, connecting millions of fans to the experiences they love,” said Steve Tesoriero, Founder and Co-CEO of Thanks. He noted that Oztix’s audience-first ethos made the partnership a natural fit. The goal, he added, is to “add more meaning to every ticket purchase” while expanding the same AI-driven platform used by global brands into a new industry.

Oztix has spent more than two decades building partnerships across promoters, venues, artists, and community organisations. Its reputation for strengthening the live-events ecosystem makes the collaboration especially aligned with its mission. The integration with Thanks introduces a new way for fans to both receive value and give back—connecting entertainment with meaningful social impact.

Stuart Field, Co-Founder and Managing Director of Oztix, emphasized the human side of the initiative. “Together, we’re showing how retail media and community can work side by side—creating rewarding experiences for fans while giving back,” he said. For many on the Oztix team, the partnership with Make-A-Wish is personal. “It’s about spreading the same joy and connection we see at live events to children and families who need it most.”

For Thanks, the collaboration marks another milestone in its Australian expansion and reinforces its mission to bring more relevance, humanity, and value to the moments brands often overlook. As retail media continues its shift toward high-intent, first-party environments, the post-purchase audience is becoming one of the most strategically important surfaces in digital marketing. By pairing real-time contextual intelligence with charitable impact, Thanks and Oztix are betting that the future of advertising isn’t just more efficient—it’s more meaningful.

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