Thailand’s marketing industry is gearing up for its biggest night of the year as MMA Global announces the official shortlist for the SMARTIES™ Thailand 2025 Awards—a showcase of the nation’s most innovative, data-driven, and impactful marketing campaigns.

The SMARTIES™ Awards, widely recognized as the world’s leading honors for modern marketing, celebrate creativity that doesn’t just dazzle—it delivers results. This year’s finalists cut across sectors, from retail and finance to tech and entertainment, underscoring Thailand’s growing influence in the global marketing ecosystem.

Raising the Bar for Results-Driven Creativity

“This year’s submissions are proof that Thai marketers aren’t just playing it safe—they’re rewriting the rules,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide. “These campaigns combine creativity with effectiveness, grounded in a real understanding of consumer behavior and bold experimentation.”

That dual focus—art and analytics—is what sets SMARTIES™ apart. In a landscape where marketing performance is increasingly tied to measurable ROI, these campaigns represent a blueprint for balancing creative storytelling with strategic precision.

Judged by Industry’s Sharpest Minds

The finalists were chosen through a rigorous, multi-stage judging process, led by a panel of Thailand’s top marketing leaders and brand experts. Their evaluation went beyond aesthetics, rewarding campaigns that demonstrated strategic clarity, seamless execution, and tangible business outcomes.

More Than an Award: Global Recognition

Winning a SMARTIES™ trophy isn’t just a night of applause—it’s global validation. Victorious campaigns automatically earn placement in the WARC 100 and RECMA’s global media agency rankings, alongside a feature in the MMA SMARTIES Business Impact Index. For brands, that means measurable credibility on an international stage.

The Countdown to Gala Night

Winners will be revealed on November 3, 2025, at the Hyatt Regency Bangkok Sukhumvit, during an evening that promises both celebration and connection. The gala offers a rare convergence of Thailand’s most influential marketing minds—an arena where competition turns into collaboration and recognition becomes inspiration.

As Thailand’s marketing landscape continues to evolve, the SMARTIES™ Awards stand as both a mirror and a milestone—reflecting where the industry is today and where it’s boldly headed next.

Get in touch with our MarTech Experts.