Denver-based SaaS company welcomes VP of Marketing to executive leadership team.

TextUs, a leading two-way text messaging platform, has announced the appointment of Andrew Davis as its new Vice President of Marketing. Davis brings a wealth of experience in demand generation and strategic marketing to the TextUs executive team, further solidifying the company’s position as a leader in business messaging solutions.

1. Andrew Davis’ Marketing Expertise:

   • Davis has a proven track record in demand generation, having previously led initiatives at Fishbowl Inventory and EverCommerce Inc.
   • His background spans B2B software markets, including field service management, payroll, HR technology, and inventory management solutions.
   • With his experience in paid acquisition and channel development, Davis will play a key role in expanding TextUs' market presence.

2. Strengthening TextUs’ Market Leadership:

   • CEO Martin Payne highlighted the importance of Davis' leadership in helping TextUs grow its operations and extend its influence in the market.
   • Davis’ expertise in strategic marketing and thought leadership is expected to drive demand generation and market expansion efforts for TextUs.

3. The Future of Text Messaging in Business:

   • Andrew Davis expressed excitement about the transformative potential of business texting, especially as email engagement continues to decline.
   • Texting offers unmatched convenience and response rates, making it the preferred communication channel for businesses to engage customers, candidates, and employees.

4. TextUs’ Platform Success and Industry Leadership:

   • TextUs is a leader in providing businesses with a text messaging platform that enhances engagement, accelerates pipeline creation, and boosts conversion rates.
   • With a 98% read rate and up to 10x higher response rates compared to email or phone, texting drives productivity, revenue, and profitability for companies.

Andrew Davis’ addition to the TextUs executive leadership team marks a significant step in the company’s growth strategy. As texting continues to emerge as the dominant business communication channel, Davis’ expertise will be key to driving new marketing initiatives and strengthening TextUs’ leadership position in the industry.