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Teleperformance Partners with Sanas to Advance AI-Driven Customer Experience

customer experience management artificial intelligence

Teleperformance Partners with Sanas to Advance AI-Driven Customer Experience

Teleperformance Partners with Sanas to Advance AI-Driven Customer Experience

PR Newswire

Published on : Feb 20, 2025

Global digital business services leader Teleperformance (TP) has announced a strategic partnership with Sanas, a pioneer in Real-Time Speech Understanding technology. As part of this collaboration, TP has acquired an equity stake in Sanas through its Series B funding round and will become the exclusive reseller of Sanas' technology to some of the world's largest companies across various industries.

This partnership aligns with TP's broader AI growth strategy, which focuses on integrating advanced AI technologies to deliver more efficient, empathetic, and seamless customer experiences. TP will also collaborate with Sanas to enhance its speech understanding model, optimizing it for all Sanas clients.

AI-Driven Innovation for Enhanced Customer Connections

Thomas Mackenbrock, TP Group Deputy Chief Executive Officer, highlighted the significance of this partnership, stating:
"Our new strategic partnership with Sanas is part of our AI growth strategy that will allow us to develop and implement advanced AI tools to reinvent customer experience by bringing high-touch, high-tech solutions to clients that are simpler, faster, more empathetic and safer. We are committed to advancing our AI capabilities to drive value through cutting-edge innovation to deepen human connections, and this partnership with Sanas supports that roadmap."

Breaking Communication Barriers with Real-Time Speech AI

TP Experts serve customers in 170 countries across 300 languages and dialects, combining human empathy with AI-driven technology to improve customer experiences. With Sanas' Real-Time Speech Understanding platform, TP Experts can soften accents to better align with spoken English, breaking down communication barriers and enhancing trust and empathy at scale.

Initial client programs utilizing Sanas technology have reported higher customer satisfaction, increased first-call resolution, reduced average handling time, and improved sales conversion rates.

Sharath Keshava Narayana, President and Co-Founder of Sanas, emphasized the importance of human connections in customer service, stating:
"We believe that care is inherently human-to-human. Our partnership with TP is a testament to Sanas' mission of empowering human connections. By combining TP's expertise with our Speech AI platform, we are strengthening the relationship between customers and agents - while scaling it at an unprecedented level."

Through this collaboration, TP will further enhance Sanas’ AI capabilities by training the platform to adapt speech understanding for TP Experts in India, the Philippines, Latin America, Africa, and Asia.