TechSee, the pioneer in multi-modal AI for customer service, has appointed Elizabeth Tobey as Senior Vice President of Marketing. The move marks a pivotal moment for the company as it accelerates growth in the contact center and CX technology markets, led by its breakthrough visual agentic AI platform.

Tobey brings more than two decades of experience in AI, SaaS, and customer experience marketing, having previously served as Vice President of Marketing at NiCE. There, she spearheaded global marketing strategies that established NiCE as a recognized leader in CX AI—driving double-digit annual growth and strong analyst visibility.

A Storyteller with a Growth Mindset
“Elizabeth is a rare combination of visionary storyteller and results-driven growth leader,” said Eitan Cohen, CEO of TechSee. “She has built and scaled iconic brands across both B2B and B2C industries. As TechSee expands its reach, her deep understanding of the market and instinct for shaping resonant narratives will be critical in accelerating our momentum.”

Known for bridging strategic insight with creative storytelling, Tobey’s appointment underscores TechSee’s intent to strengthen its market position as it scales operations globally.

AI That Sees What Others Can’t
The announcement follows the launch of Connectivity Guru 3.1, TechSee’s latest innovation designed to help contact center agents “see the invisible.” The solution uses real-time visual guidance to diagnose and resolve wireless connectivity issues—a step forward in the company’s broader Sophi Assist vision.

This multi-modal AI approach blends visual, verbal, and contextual intelligence, enabling support agents to resolve complex issues that traditional AI copilots often miss. It’s an evolution from reactive support to proactive, intelligent service delivery—where AI doesn’t replace agents but enhances their expertise.

Why Tobey Joined TechSee
Tobey’s decision to join was fueled by her conviction in TechSee’s unique technology.

“I’ve spent years in customer experience and always saw something missing, until I found TechSee,” said Elizabeth Tobey, the newly appointed SVP of Marketing. “In a world saturated with AI hype, TechSee’s technology delivers real, measurable impact. It doesn’t just deflect simple calls—it solves problems that other copilots can’t because they lack one of the most essential senses: vision.”

Her goal is to elevate TechSee’s story and amplify its message to enterprises seeking real-world, transformative AI solutions that combine empathy, intelligence, and efficiency.

A Proven Record of Scaling Global Brands
Before joining TechSee, Tobey held senior roles at NiCE, Altium, and Medium, leading high-performing global teams and orchestrating campaigns that redefined market positioning. At NiCE, her leadership fueled 40% year-over-year growth in AI product revenue, with AI features becoming part of every enterprise deal exceeding $1 million.

Redefining AI in Customer Service
With Tobey steering the marketing function, TechSee is poised to challenge how enterprises perceive AI in customer service. By advancing a multi-modal AI strategy across contact centers, field service, and self-service environments, the company aims to set a new standard for how humans and machines collaborate.

As organizations race to integrate AI into every customer touchpoint, TechSee’s approach—rooted in vision intelligence and real-time problem-solving—could become a benchmark for AI that works beyond words.

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