The integration combines the powerful forces of the Snowflake Data Cloud and Tealium CDP to accelerate CX across the entire customer journey

Tealium, a leading customer data platform (CDP), announces a groundbreaking integration with Snowflake's Snowpipe Streaming API, enabling seamless data collection and activation. This collaboration empowers enterprises to leverage real-time customer behavior insights for enhanced analytics, AI, and customer engagement.

1. Empowering Real-Time Engagement:

   • Unified and actionable customer views for instant engagement.
   • Enhanced identity data integration within Snowflake's Data Cloud.

2. Driving AI Initiatives:

   • Fueling AI initiatives across the data infrastructure.
   • Augmenting models with clean and consented data for successful AI implementation.

3. Enhanced Data Quality and Governance:

   • Minimizing data wrangling time for strategic insights.
   • Ensuring compliance with privacy regulations through consented data collection.
   • Improving ROI and business goal achievement through enhanced measurement.

4. Real-World Impact:

   • Addressing the challenges of third-party cookie phase-out and privacy regulations.
   • Immediate access to high-quality, first-party data for improved customer experiences.

The Tealium-Snowflake integration represents a milestone in real-time customer data management. By combining Tealium's advanced CDP capabilities with Snowflake's robust analytics environment, enterprises can accelerate their AI initiatives, improve customer experiences, and ensure compliance with evolving privacy regulations. Join the Real-Time Revolution at Tealium's Digital Velocity conference, where industry leaders will explore the latest innovations in customer data and AI integration.