Tealium, the intelligent real-time data streaming platform, has achieved the AWS Automotive Competency, marking another milestone in its expanding portfolio of AWS Competencies across Advertising and Marketing, Retail, Data and Analytics, Travel and Hospitality, and Financial Services.

This recognition highlights Tealium’s expertise in empowering automotive brands with privacy-compliant, real-time customer data solutions that drive business growth and digital transformation.

Driving Innovation in Automotive Data Management

What the AWS Automotive Competency Means for Tealium

Industry Recognition – Tealium is the first Customer Data Platform (CDP) to achieve this competency.
Proven Expertise – Validated by AWS Solution Architects and customer success stories.
Enhanced Cloud Capabilities – Tealium’s CDP integrated with AWS unifies online and offline customer data, optimizing engagement strategies for automakers and dealerships.

"Achieving the AWS Automotive Competency underscores Tealium’s commitment to empowering automotive brands with real-time, privacy-compliant customer data solutions," said Matt Gray, Global VP of Partnerships at Tealium.

Real-World Impact: How Tealium is Transforming Automotive Retail

Morgan Auto Group Case Study

Unified first-party customer data across online and offline touchpoints.
Enabled real-time tracking while ensuring privacy compliance.
Improved buying tool abandonment retargeting and service appointment follow-ups.

"Tealium has been an outstanding partner as we seek to deliver the best customer experience, reduce advertising waste, and generate new revenue streams," said Tom Moore, COO of Morgan Automotive Group.

Why This Matters for Automotive Brands

Personalized Customer Journeys – Deliver hyper-targeted experiences based on real-time data.
Optimized Marketing & Ad Spend – Reduce advertising waste through data-driven engagement.
Competitive Advantage – Enhance operational efficiency with unified first-party data strategies.