The strategic collaboration agreement will expand privacy-centric customer data innovation for customers worldwide

Tealium, the largest independent and most trusted customer data platform (CDP), has entered into a global multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This partnership aims to accelerate customer data and artificial intelligence (AI) innovation and growth, particularly within highly-regulated industries.

• Details of the Collaboration:

  • Tealium will leverage AWS’s secure and scalable cloud infrastructure to enhance its customer data solutions worldwide.
  • Enterprises will gain seamless access to Tealium’s real-time CDP, optimizing AI-driven data collection, management, and activation.
  • The solutions will comply with local data privacy regulations.

• Benefits and Vision:

  • Jeff Lunsford, CEO of Tealium, emphasizes the collaboration's commitment to innovation and customer success.
  • The partnership will enable businesses to fuel next-generation AI solutions with clean, enriched, and consented data.
  • Enterprises will benefit from the combined strengths of Tealium and AWS, enhancing their customer data strategies.

• Impact on Customer Experience:

  • Tealium's customer data solutions will empower enterprises to improve customer experience, personalization, and engagement.
  • Vendor-neutrality allows enterprises to embrace stack composability, integrating any platform running on AWS.

• Broader Commitment to Partnerships:

  • The SCA is part of Tealium’s broader commitment to expanding partnerships, as announced at the 2024 Digital Velocity conference.
  • Recent integration capabilities announced with Amazon Ads, Snowflake, and The Trade Desk.

The strategic collaboration between Tealium and AWS represents a significant advancement in the realm of customer data and AI solutions. By combining Tealium’s real-time CDP with AWS's robust cloud infrastructure, enterprises can elevate their customer data strategies, ensuring compliance with data privacy regulations while driving innovation and growth.