Tavus, a leader in generative AI video technology, has announced strategic additions to its executive team as it gears up for the growth of its Conversational Video Interface (CVI). Effie Goenawan has joined as Head of Product, while Julia Szatar takes on the role of Head of Marketing, each bringing extensive expertise and fresh perspectives to Tavus as it leads the evolution of conversational AI video.

Meet the New Leaders Shaping Tavus’s Future

• Effie Goenawan – Head of Product

  • Effie brings over a decade of product-building experience from tech giants such as Apple, Google, and Roblox.
  • Known for her work on innovative, expressive features like facial recognition and voice interaction, she’s poised to push Tavus's technology into new, transformative realms.
  • Past projects include Nest camera algorithms and Google Assistant in emerging markets and automotive settings.

• Julia Szatar – Head of Marketing

  • Julia, an award-winning marketing strategist, previously served as Head of Product Marketing at Loom, where she drove 50x growth and pioneered the video messaging category.
  • She has deep expertise in early-stage technology and video, having worked with major U.S. tech brands on international launch strategies and innovative marketing campaigns.
  • Julia is passionate about expanding Tavus’s reach and positioning its CVI as a transformative tool for businesses and consumers.

Vision for Conversational Video Interface (CVI) and the Future of AI Video

• Advancements in Conversational AI Video

  • CVI enables businesses and consumers to leverage interactive, AI-driven video to enhance communication and create immersive experiences.
  • Tavus aims to set a new standard in the AI video sector with applications across industries, from customer engagement to personalized content.

• Statements from the Leaders

  • Hassaan Raza, CEO and Co-founder of Tavus
    • Raza highlights the potential of conversational AI video, stating, “Effie and Julia bring tremendous talent, vision, energy, and experience to Tavus. We are thrilled to add them to our team.”
  • Effie Goenawan
    • Effie shared her excitement: “After 10+ years in big tech, I am ready for the challenge of helping an early-stage startup grow and be widely adopted by teams building immersive video experiences.”
  • Julia Szatar
    • Julia echoed the enthusiasm, noting her commitment to redefining how businesses and individuals communicate through video.

The Impact of Effie and Julia’s Backgrounds on Tavus’s Growth

• Effie’s Expertise in Product Innovation
  • Effie’s background in natural user expression (voice, facial recognition) aligns with Tavus’s mission to create engaging, intuitive video experiences.
• Julia’s Marketing Acumen for Emerging Technologies
  • Julia’s experience with fast-scaling video tech companies is expected to accelerate Tavus’s market presence and adoption in the growing generative AI video landscape.

The appointment of Effie Goenawan and Julia Szatar marks an exciting chapter for Tavus as it leads advancements in conversational AI video. With these new leaders, Tavus is well-positioned to scale its CVI technology, driving impactful and innovative changes in how businesses and consumers interact through AI-powered video.