TapClicks, the leading provider of Smart Marketing solutions, has announced a significant partnership with the ABC Digital Group, delivering technology-based benefits to the rapidly expanding Latin American (LATAM) advertising market. Having collaborated with ABC Digital for over three years as an implementation services provider and reseller partner, TapClicks is now poised to further penetrate the LATAM market, leveraging their combined expertise.

Explosive Growth in LATAM Advertising

According to Statista, total advertising spending in Latin America is expected to reach nearly $34 billion by 2024, with digital advertising surpassing traditional expenditures. Digital ad spending is projected to continue its upward trajectory, exceeding traditional advertising by over $10 billion by 2027. The anticipated growth signifies a vital shift in how businesses approach marketing in the region.

E-Commerce Boom and Technological Advancements

There is also tremendous potential for developing the e-commerce market in LATAM. A recent PagSeguro white paper forecasts that e-commerce will grow at a 22% annual rate until 2026, reaching a staggering $870 billion. This growth enables LATAM consumers to access a broader range of products and services, compare prices, and make informed purchases—a crucial advantage in bustling urban centers.

Technological advancements, including the use of Artificial Intelligence (A.I.), have significantly improved the online shopping experience. E-retailers and online service providers can now enhance marketing capabilities and offer customized experiences, further contributing to market growth.

Empowering Marketers with Data Intelligence

Advanced data intelligence tools, such as the TapClicks platform, are essential for marketers, agencies, and brands. In a dynamic digital landscape, agile decision-making based on accurate data is crucial for optimizing advertising spend. Marketers leveraging advanced data intelligence tools that integrate relevant information and utilize AI are best positioned to serve customers effectively and distinguish themselves in the market.

Chel Heler, Chief Growth Officer at TapClicks, stated:
“We share with ABC Digital the belief that it all starts with data. Connecting all of a client’s data sources, building their storytelling, and providing actionable insights are critical for revenue growth and operational efficiency.”

Ana Browne, CEO of ABC Digital Group, added:
“I am confident that TapClicks will help sustain the growth of the advertising business in Latin America by providing solutions that streamline workflows and deliver insightful analytics.”

Conclusion: A Future-Ready Approach

Together, TapClicks and the ABC Digital Group are set to support new business strategies through AI and machine learning, analytics, streamlined operations, market development, and optimized monetization. This partnership represents a significant step forward in enhancing advertising solutions across Latin America.