TapClicks, a leader in Smart Marketing solutions, has unveiled its latest innovation: the Microsoft Invest Push Connector. This integration simplifies campaign creation and management on Microsoft Invest, automating processes to reduce errors and optimize marketing efficiency.

1. What Are TapClicks Push Connectors?

• Native Integration: Push Connectors automatically "push" campaign data between TapOrders OMS (Order Management System) and execution platforms.
• Improved Workflow:
  • Speeds up order trafficking.
  • Eliminates manual duplication and errors.
  • Enhances campaign fulfillment efficiency.

2. Key Features of Microsoft Invest

• Comprehensive Ad Management:
  • Tools for streamlined campaign creation and optimization.
  • Enhanced targeting for improved campaign performance.
• Advanced Automation:
  • Automates setup and monitoring of insertion orders and delivery metrics.

3. Benefits of the TapClicks and Microsoft Invest Integration

• Streamlined Campaign Management:
  • Simplifies campaign execution with automated processes.
  • Reduces manual workload for marketers.
• Real-Time Data Synchronization:
  • Ensures accurate, up-to-date campaign performance metrics.
  • Facilitates strategic focus by eliminating repetitive updates.
• Complete Marketing View:
  • Combines buy-side and sell-side data for smarter optimization.

4. Industry Impact

• Optimized Efficiency:
  • Businesses can dedicate more time to strategy, improving marketing ROI.
• Enhanced Performance Insights:
  • Provides real-time campaign analytics for faster, informed decisions.
• Global Availability:
  • The Microsoft Invest Push Connector is now accessible worldwide.

5. Leadership Insights
Chel Heler, Chief Growth Officer at TapClicks, emphasized the integration's impact, stating:

• “This partnership offers a unified platform for managed and auction-based media buys, delivering smarter, faster decisions for marketing performance.”

The Microsoft Invest Push Connector reinforces TapClicks’ dedication to streamlining marketing operations. By automating processes and improving synchronization, it empowers businesses to achieve better outcomes, optimize campaigns, and boost ROI.