TapClicks, a leader in Smart Marketing solutions, today unveiled its latest innovation, the Benchmark Widgets feature. This new AI-driven tool enhances the company's dashboards and reports, allowing businesses to directly compare their marketing campaign performance against industry benchmarks.

1. AI-Driven Insights:

   • Benchmark Widgets utilize advanced machine-learning and AI algorithms to extract industry information from marketing campaign data.
   • These insights are used to compute relevant industry benchmarks, providing a comparative analysis of campaign performance.

2. Enhanced Data Visualization:

   • The feature integrates with TapClicks' newly enhanced data visualization suite, announced in July 2024.
   • Marketers can view their performance metrics alongside industry norms, gaining a clearer understanding of their campaign effectiveness.

3. Actionable Insights:

   • Benchmark Widgets enable users to compare their campaigns against industry standards over any chosen period.
   • This comparative view helps businesses identify strengths and areas for improvement relative to their industry peers.

4. Complementary Technology:

   • The feature is available alongside TapClicks' TapAnalytics and TapReports, offering a comprehensive suite of tools for data analysis and visualization.

Quotes

“Smart Marketing means giving marketers the insights they need to make fast and smart decisions,” said Chel Heler, Executive General Manager of TapClicks. “This is the first in a long series of Smart Marketing initiatives that will leverage our proprietary AI technology to deliver best-in-class, easy-to-use insights solutions to our customers."

Benchmark Widgets represent a significant advancement in marketing analytics, offering businesses a powerful tool to measure and enhance their performance through AI-driven benchmarks. TapClicks continues to lead the way in providing innovative solutions that empower marketers with actionable insights.