Taboola, a global leader in powering recommendations for the open web, has announced that its advanced performance advertising bidding technology, Maximize Conversions, is now available to all advertisers. This AI-driven technology simplifies campaign management by automating the bidding process, allowing advertisers to focus on their budgets and marketing goals while achieving significant increases in conversions.

Key Features of Maximize Conversions

• AI-Powered Bidding Technology:
  Maximize Conversions leverages artificial intelligence to automate the bidding process for performance campaigns. By managing bids and optimizations algorithmically, the technology helps advertisers drive more conversions and reduce campaign costs. Advertisers simply provide their budget and objectives, and the AI handles the rest, ensuring campaigns are optimized for the best possible results within the allocated budget.

• Increased Conversions and Lower Costs:
  Advertisers using Maximize Conversions have seen impressive results, with many achieving up to a 110% increase in conversions. This is attributed to the advanced conversion tracking methods and tools provided by Taboola, which allow for precise targeting and effective campaign management.

• Broad Accessibility for Advertisers:
  Previously limited to certain advertisers using Taboola’s conversion tracking tools, Maximize Conversions is now accessible to all advertisers, regardless of their campaign setup. This expansion opens up the technology to thousands of additional advertisers, enabling them to leverage AI-driven optimizations without the need for specific tracking tools.

• High Adoption Rate and Positive Outcomes:
  Maximize Conversions has already seen widespread adoption, with 70% of Taboola's advertisers, including major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey, using the technology. In the second quarter of 2024 alone, Taboola observed a 100% increase in the number of campaigns launched with Maximize Conversions compared to the previous quarter.

Benefits for Advertisers

• Simplified Campaign Management:
  By automating the bidding process, Maximize Conversions reduces the complexities associated with manual optimizations. Advertisers can efficiently manage their campaigns by setting budgets and goals, while the AI takes care of optimizing bids and maximizing conversions.

• Enhanced Performance Results:
  The AI-driven technology delivers significant improvements in campaign performance, as evidenced by the increased conversion rates reported by users. This helps advertisers achieve better results and a higher return on their advertising investments.

• Broader Access and Increased Flexibility:
  With the technology now available to all advertisers, including those not using Taboola’s conversion tracking tools, more businesses can benefit from the advanced capabilities of Maximize Conversions. This broader access allows for greater flexibility and inclusivity in campaign management.

Taboola’s Maximize Conversions technology represents a major advancement in performance advertising, offering AI-powered automation to enhance campaign results. With its expanded availability, advertisers of all sizes and campaign setups can now benefit from simplified bidding processes, increased conversions, and reduced costs. As Maximize Conversions continues to gain traction, it solidifies Taboola's position as a leader in performance-driven advertising solutions.