Taboola, a Nasdaq-listed global leader in performance advertising, has announced an expansion of its long-term partnership with Gannett Co. Inc., one of the most prominent media companies in the U.S. Known for its vast reach, including USA TODAY and more than 200 local publications, Gannett will now support a broader scope of performance marketing through Taboola’s new AI-powered solution — Realize. This partnership marks a strategic shift for both companies toward smarter, scalable ad solutions for performance-driven advertisers.

Highlights of the Taboola–Gannett Partnership Expansion:

1. A Decade of Collaboration, Now Evolving:

• Taboola and Gannett have worked together since 2013, originally to power content recommendations across digital properties.

• The partnership has consistently focused on driving engagement, monetization, and audience growth.

2. Introduction of Realize: Taboola’s New AI Performance Engine:

• Realize unlocks display inventory access on Gannett’s digital network for performance advertisers.

• Goes beyond native ads — offering multi-format, cross-platform ad opportunities.

• Leverages Taboola’s vast publisher and app ecosystem, including OEM partnerships.

3. Real-Time Optimization with First-Party Publisher Data:

• Realize is built on Taboola’s proprietary AI that uses direct code-on-page integration data.

• This gives Taboola a performance edge in optimizing campaigns more accurately than other open web platforms.

• The system continuously identifies the best placements across a premium network to ensure high conversion outcomes.

4. Mutual Growth and Strategic Alignment:

• Gannett views Taboola as a core partner across revenue, engagement, and audience development.

• Senior VP Tim Wolfe emphasizes Realize as a new phase in an already successful collaboration.

• Taboola CEO Adam Singolda positions this move as a signal of the company’s expanding capabilities in combining AI, distribution, and unique publisher insights.

The enhanced partnership between Taboola and Gannett marks a transformative step in performance advertising. With the rollout of Realize, advertisers gain access to premium display inventory and AI-powered optimization across one of the largest digital news networks in the U.S. As Taboola continues to innovate beyond native advertising, this move cements its place at the forefront of the evolving ad tech landscape, delivering meaningful results for advertisers while empowering trusted media brands like Gannett to maximize their digital monetization.