Swoop Hires Health Content Veteran to Lead MyHealthTeam’s Next Chapter

Swoop, the AI-powered healthcare marketing firm behind MyHealthTeam, is doubling down on patient-centric content with a major leadership hire. The company has named Sara Michael as Executive Vice President of Content, tapping the seasoned health journalist to lead a unified content strategy across editorial, design, video, and operations.

The move signals Swoop’s intent to scale MyHealthTeam’s medically verified, patient-focused media engine, while deepening engagement across its 60+ chronic and rare disease-specific patient communities—already the largest opt-in network of its kind in the U.S.

Michael joins from Dotdash Meredith, where she oversaw editorial and business strategy for some of the internet’s top health brands, including Verywell Health, Verywell Mind, and Health.com. Her track record of building high-impact, medically reviewed content experiences with commercial alignment makes her a strong fit for Swoop’s patient-first, privacy-compliant engagement model.

“This role brings together my passion for health journalism and innovation with a mission that truly matters,” said Michael. “I’ve long admired MyHealthTeam’s impact—and I’m thrilled to join a team so committed to empowering people with trusted information.”

Beyond Content—A Patient Media Model That Scales

Michael will lead efforts to:

• Expand content depth and reach across web, mobile, and social

• Integrate medical reviews and patient insights for richer engagement

• Elevate patient storytelling, reflecting the diversity of lived experiences

• Support privacy-safe brand engagement that aligns with patient needs

Her appointment comes as Swoop’s healthcare marketing model gains traction among pharmaceutical and life sciences brands seeking ways to authentically connect with condition-specific audiences. Unlike traditional healthcare media, Swoop’s omnichannel approach leverages AI and real patient data, while staying privacy-compliant.

A Strategic Bet on Credibility and Connection

The MyHealthTeam platform isn't just content—it’s community. That makes editorial leadership a strategic differentiator, especially in a space often flooded with unverified or generic information.

“Sara’s arrival marks a major step forward in scaling our patient-first model,” said Eric Peacock, Chief Patient Officer of Swoop and Co-founder of MyHealthTeam. “Her leadership will accelerate our ability to deliver authentic, high-quality content at scale—meeting patients where they are, and helping our brand partners engage with purpose.”

As misinformation and health fatigue grow online, Swoop’s latest move highlights a broader trend: quality, credibility, and human connection are becoming core assets in healthcare marketing. And with Sara Michael now at the helm of content, Swoop is making a clear bet that content strategy is patient strategy.

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