The leader in DIY market research makes its AI-fueled market research solutions accessible to all users when customers purchase responses through SurveyMonkey Audience

SurveyMonkey, a renowned leader in online surveys and forms, announces expanded access to its market research solutions for Basic (free) accounts and above. This strategic move democratizes market research, offering users the ability to tap into industry trends and consumer insights at no additional cost.

1. Accessible Market Research for All:

   • Basic (free) account users now have access to SurveyMonkey's market research solutions.
   • Leveraging SurveyMonkey Audience, users can tap into a global survey panel of over 175 million respondents across 130 countries.

2. Key Benefits for Users:

   • Ease of Use: Expert methodologies cater to both novice and experienced users, ensuring intuitive market research.
   • Speed-to-Insights: Rapid access to actionable insights, with automated analysis and AI-powered insights reducing processing time.
   • Actionable Insights: Customizable dashboards aid in visualizing data, identifying trends, and extracting impactful findings for decision-making.
   • Artificial Intelligence: SurveyMonkey Genius® employs AI and machine learning to enhance survey creation and uncover deeper insights swiftly.
   • Reliability: Adherence to industry standards ensures data quality and reliability across all research endeavors.

3. Democratizing Market Research:

   • Priya Gill, global head of marketing at SurveyMonkey, highlights the importance of accessible market research for organizations of all sizes.
   • By extending market research solutions to Basic users, SurveyMonkey aims to democratize valuable insights and foster innovation.

4. Trusted by Leading Brands:

   • Renowned brands like Tweezerman, Allbirds, ClickUp, and Wahl Clipper rely on SurveyMonkey for their market research needs.
   • SurveyMonkey's commitment to innovation and accessibility resonates with organizations worldwide.

SurveyMonkey's initiative to expand market research solutions to all users signifies a commitment to democratizing insights and empowering informed decision-making. With accessible tools and global survey panels, organizations can leverage data-driven strategies to drive growth and innovation.