Super Hi-Fi, a global leader in high-margin radio, has announced a strategic partnership with Southern Cross Austereo (SCA), Australia’s largest commercial radio broadcaster. By integrating Super Hi-Fi’s Program Director™, SCA is embracing a digital-first approach to curated music playlists on its LiSTNR platform.

This collaboration enhances music curation, playlist diversity, and commercial opportunities, leveraging advanced AI-driven technologies to deliver an unparalleled radio listening experience.

Transforming Digital Radio with AI-Powered Curation

• Super Hi-Fi’s Program Director™ revolutionizes radio programming, scheduling, and station management.

• Built on 20+ years of AI-trained radio programming expertise, enabling more diverse and engaging music experiences.

• Automates playlist curation for efficiency while maintaining high-quality listening experiences.

• Enhances audience engagement by offering personalized and scalable music discovery.

SCA’s Vision for the Future of Digital Radio

Chris Johnson, Executive Head of LiSTNR Product & Technology:

• Highlights SCA’s commitment to innovation and enhanced audience engagement.

• Emphasizes Super Hi-Fi’s scalable technology as a key driver of expanded music offerings.

• Sees the partnership as a major step toward a next-generation digital radio experience.

Super Hi-Fi’s AI-Driven Music Management Platform

• The Program Director™ service layer deeply integrates AI into the radio curation workflow.

• Delivers efficiency in music programming, scheduling, and station operations.

• Helps broadcasters expand and monetize digital music offerings through innovative content delivery.

A Partnership Built for Growth

Zack Zalon, CEO of Super Hi-Fi:

• Expresses excitement about working with one of the world’s leading broadcasters.

• Sees this partnership as a way to upgrade radio operations while delivering superior audience experiences.

• Believes the combination of AI-powered curation and scalable music solutions will drive long-term success.

The partnership between Super Hi-Fi and SCA marks a transformative step in digital radio innovation. With AI-driven music curation, enhanced playlist diversity, and scalable automation, LiSTNR is set to redefine the future of radio listening. This collaboration not only improves operational efficiency but also elevates audience engagement, making digital radio more immersive, dynamic, and commercially viable.