A new consumer study commissioned by Idomoo reveals that advanced video technologies—including personalization and AI-generated video—are dramatically influencing purchasing behavior. The research shows consumers are twice as likely to purchase from brands that use personalized or AI-powered video, highlighting a growing gap between consumer expectations and the video experiences most brands currently deliver.

Video has rapidly evolved from a marketing enhancement into a central pillar of digital engagement.

According to a new study conducted by Atomik Research and commissioned by Idomoo, 80% of consumers want more video from brands, yet 46% report never receiving video communications at all. The findings reveal a widening “video gap” between what consumers expect and what many businesses deliver.

The research is part of the State of Video Technology report, now in its fifth year, based on insights from 2,500 adults in the United States and United Kingdom, including both consumers and business owners.

Video’s Growing Influence on Purchase Decisions

The report highlights the growing influence of advanced video technology on consumer behavior.

Consumers are twice as likely to buy from brands that use personalized or AI-powered video, while personalized video content is four times more likely to be preferred over generic video messaging.

These results suggest that video—especially personalized video—has become a powerful tool for driving engagement, loyalty, and conversions.

However, failing to meet these expectations may carry risks. According to the study, 52% of consumers say they would consider leaving a brand that does not deliver modern video experiences.

Personalization Becomes the New Standard

The research indicates that personalization is no longer optional in digital communication strategies.

Nearly half of consumers (45%) say they become frustrated when video content lacks personalization, while 52% believe brands that fail to personalize communications do not respect their time.

This reflects a broader trend in digital marketing where tailored content—driven by data and AI—has become a key factor in customer experience strategies.

Companies such as Netflix, Amazon, and Spotify have already demonstrated how personalized recommendations can drive engagement and loyalty in digital environments.

Marketing leaders are now exploring how similar personalization principles can be applied to video communications.

Gen Z and Millennials Lead Demand

The study also reveals generational differences in video expectations.

Gen Z consumers show the highest demand, with 92% saying they want more video communication from brands. Close behind are millennials at 91%, indicating that younger audiences strongly favor video-first engagement strategies.

Among Gen Z respondents, 89% also expect video to be personalized, reflecting their preference for digital experiences tailored to their interests and behaviors.

Interestingly, high-income consumers share similar preferences, with 92% wanting more video and 91% expecting personalization, suggesting that demand for advanced video communication extends across demographic segments.

Advanced Video and Inclusive Engagement

Another notable finding from the report is the strong demand for advanced video technologies among minority consumer groups.

The research shows that these audiences are particularly receptive to next-generation video experiences, including:

• Personalized video (87%)
• Interactive video (88%)
• AI-generated video (84%)

Additionally, 58% say they would consider switching to a competitor if another brand offered more advanced video communication experiences.

These findings highlight the role that personalized digital content can play in creating more inclusive and engaging customer experiences.

AI Video Gains Momentum

One of the most significant shifts in the report involves consumer attitudes toward AI-generated video.

Interest in AI video content increased to 74% of consumers in 2026, up from 65% the previous year, representing the largest single-year increase recorded in the study.

Businesses appear equally enthusiastic about the technology.

The report indicates that 88% of executives would increase video production if they had access to AI tools capable of generating videos within minutes.

This shift reflects the growing role of generative AI in marketing and content creation.

Technology companies such as OpenAI, Google, and Adobe have introduced AI-powered tools that enable marketers to generate images, video, and multimedia content at scale.

Closing the Video Gap

Despite strong consumer demand, the report suggests many organizations are still early in their adoption of advanced video technology.

The “video gap” highlighted in the research suggests that brands risk falling behind if they do not invest in personalized, interactive, and AI-driven video communication strategies.

For marketers, the findings reinforce a key lesson: video innovation is quickly becoming a competitive differentiator in digital engagement.

As consumer expectations evolve, companies that successfully integrate personalized video, AI-driven production, and interactive experiences into their communication strategies may see stronger engagement and higher conversion rates.

Top Insights

• 80% of consumers want more video from brands, yet 46% say they never receive video communications.

• Personalized video is four times more likely to be preferred than generic video content.

• Consumers are twice as likely to purchase from brands that use personalized or AI-powered video.

• Demand for video is highest among Gen Z (92%) and millennials (91%).

• Interest in AI-generated video rose to 74% of consumers in 2026, marking the largest annual increase in the study.

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