Stova’s New Intelligence Suite Promises One Source of Truth for Event Pros

Stova is making a bold move to streamline event data and boost marketing impact with the launch of its new Event Intelligence Suite—a built-in analytics platform designed to give planners and marketers real-time, actionable insights across every single event.

Forget cobbled-together spreadsheets and post-mortem reports. With this release, event professionals get a customizable, centralized dashboard offering instant clarity on the metrics that matter—attendance, revenue, engagement trends, campaign effectiveness, and more—all updated live.

“Event organizers don’t just need numbers—they need true visibility,” said Kirk Ziehm, CEO of Stova. “We built Event Intelligence to give planners the confidence to act on their data, not just collect it.”

From Fragmented Reports to Unified Intelligence

Sitting natively within the Stova Event Management Platform, the Event Intelligence Suite brings a much-needed layer of business intelligence (BI) to event operations. Instead of toggling between disparate platforms or waiting days for reporting cycles, event teams now have on-demand insights, complete with interactive filters and exportable views.

Here’s what it can do:

• Track key KPIs in real time: registrations, check-ins, revenue, and session attendance

• Visualize global attendee engagement with interactive country-by-country maps

• Understand registration trends over time to optimize campaign timing and staffing

• Evaluate marketing effectiveness via conversion breakdowns and email performance

• Drill into event-level analytics and navigate directly to event settings for quick fixes

• Customize dashboards by event, region, or time range—with full export and share options

In short, it's the kind of visibility planners have been dreaming of—but until now, had to patch together manually.

A Single Source of Truth for the Multi-Event Marketer

Whether you're running one flagship conference or a full global calendar, the Event Intelligence Suite eliminates guesswork and duplication. By aggregating everything into one interface, Stova helps event pros do what every marketer craves: prove ROI, plan smarter, and scale faster.

The platform is built for both agility and depth. If you need a quick snapshot of who checked in today, it’s there. Want to compare registration spikes over the last three quarters? You can do that too.

For organizations that rely on events to drive leads, revenue, and brand loyalty, the intelligence gap between execution and analysis is finally closing.

Why This Release Matters

The event tech space has exploded post-pandemic, with hybrid formats and digital-first expectations pushing data needs into overdrive. Yet, most platforms still treat analytics as an afterthought—or an export.

Stova’s move positions it more like a BI platform for event marketers. That’s a smart bet. As events evolve into year-round, omnichannel experiences, marketers need insights at the speed of engagement. Stova is delivering exactly that.

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