In a transformative move for the e-commerce logistics industry, Stord, a leader in commerce enablement and fulfillment technology, has acquired Ware2Go, a subsidiary of UPS. This strategic acquisition not only expands Stord’s network with 21 new fulfillment centers and 2.5 million square feet of space, but also deepens its partnership with UPS cementing its status as a powerhouse in North American fulfillment.

As brands increasingly demand fast, affordable, and scalable fulfillment, this acquisition enables Stord to deliver on these expectations with greater efficiency. With both companies’ strengths now aligned, the combined platform offers a truly end-to-end logistics and consumer experience solution—from checkout to post-delivery.

A Landmark Acquisition in E-Commerce Logistics

1. Massive Network Expansion

• Stord gains 21 new fulfillment centers, expanding its North American reach and solidifying its place among the largest fulfillment networks.

• Combined with its existing 11-node footprint, this gives Stord unmatched scalability for both B2B and D2C brands.

• The new infrastructure supports increased order volume, improved regional coverage, and more efficient distributed inventory models.

2. Deepening Ties with UPS

• The acquisition comes with a formal partnership with UPS, a move that adds long-term strategic depth to Stord’s operations.

• UPS brings decades of logistics expertise and global infrastructure, while Stord adds advanced commerce technology and nimble execution.

• According to Sean Henry, CEO of Stord, this relationship enhances the combined company’s ability to offer “one of the largest fulfillment networks in North America.”

3. Enabling End-to-End Technology Integration

• Stord plans to deploy its full stack of WMS (Warehouse Management System), OMS (Order Management System), and CX (Customer Experience) technologies across the new fulfillment centers.

• This integration will give brands the tools to manage everything from inventory and orders to returns and shipping—from a single platform.

• Enhanced automation, real-time analytics, and operational transparency are key benefits for merchants of all sizes.

What Ware2Go Brings to the Table

1. Proven, Asset-Light Fulfillment Capabilities

• Ware2Go specializes in asset-light, flexible fulfillment across a wide range of industries, including beverages, skincare, electronics, and more.

• Their offerings include:

  • Direct-to-Consumer (D2C) shipping

  • Seller Fulfilled Prime (SFP)

  • Retail-compliant B2B shipments

2. High-Quality Operations and Order Orchestration

• Known for high-quality warehouse services, Ware2Go delivers consistent order accuracy, inventory distribution, and parcel excellence.

• The addition of these capabilities will enhance service levels across Stord’s platform and attract brands looking for enterprise-grade logistics without the overhead.

3. SMB Enablement and Volume Scalability

• This acquisition boosts Stord’s ability to serve Small and Medium-Sized Businesses (SMBs) shipping hundreds of orders per month.

• With Ware2Go's operational agility and Stord’s tech platform, even growing brands can scale without friction.

Strategic Timing and Market Implications

1. Meeting Evolving Market Demands

• E-commerce brands are navigating shifting global trade policies and increasing pressure from consumers for rapid, accurate delivery.

• This acquisition strengthens Stord’s position to offer reliable, cost-effective logistics in this unpredictable environment.

2. Reinforcing the Consumer Experience Mission

• Stord is reaffirming its identity as “The Consumer Experience Company”, emphasizing seamless fulfillment from checkout to delivery.

• By combining logistics scale with commerce software, Stord empowers brands to optimize every touchpoint in the customer journey.

3. Fueling Momentum from Recent Growth

• This acquisition follows successful integrations of Fulfillment Works, ProPack, and Pitney Bowes E-Commerce.

• These previous acquisitions have steadily expanded Stord’s operational scope and added substantial order volume to its network.

• In 2024, Stord powered nearly 1% of all U.S. Black Friday and Cyber Monday online sales and reported sustained profitability.

Customer and Industry Validation

1. UPS Backs the Move

• UPS Digital President Archita Prasad stated that the deal will bring “market-leading scale” to Ware2Go customers through Stord’s solutions.

• The endorsement from UPS signals strong alignment and industry confidence in Stord’s long-term vision.

2. Trusted by Leading Brands

• Stord already serves an impressive roster of brands including True Classic, AG1, quip, Sundays for Dogs, and Seed Health.

• These brands benefit from Stord’s commerce-first approach, which now gains even more operational muscle with Ware2Go.

3. Strengthening the Accelerator Program

• The acquisition will also bolster Stord’s accelerator program, helping up-and-coming e-commerce companies scale rapidly with enterprise-level tools.

Stord’s acquisition of Ware2Go marks a pivotal moment in the future of e-commerce logistics. With enhanced fulfillment capacity, an expanded technology platform, and a deeper alliance with UPS, Stord is redefining what brands can expect from their logistics partners.

This move is more than just a scaling-up—it’s a strategic evolution that brings intelligent, end-to-end logistics to brands of every size. As the industry shifts toward a consumer-centric, tech-powered model, Stord is positioning itself not only to meet expectations but to exceed them.