STN Video unveils its newest innovation leveraging tech capabilities of new parent Minute Media, offering publishers the most robust online video platform (OVP) in the industry

STN Video, a leading global online video platform for publishers, has announced a major enhancement to its Online Video Platform (OVP). This updated product marks the first significant release since STN Video’s acquisition by Minute Media in January. The new STN OVP integrates STN’s exclusive video library with Minute Media’s advanced technology, offering publishers a robust solution for monetizing and optimizing digital video content.

1. Overview of the Enhanced STN OVP:

• Integration with Minute Media: Combines STN Video’s premium sports and entertainment content with Minute Media’s technological capabilities.
• Content Library: Includes exclusive video from over 250 sports content providers like the NFL, MLB, and NBA, and prominent news and entertainment sources such as Conde Nast, Reuters, Bloomberg, and Fortune.

2. Key Features:

• STN Smart Match®: AI tool for contextual relevance, matching video content with article editorial to enhance user experience.
• Publisher Tools: Allows publishers to ingest their own content and demand sources, providing flexibility and control.

3. Revenue and Performance:

• Enhanced Revenue Opportunities: The STN OVP has shown a 43% revenue increase in recent implementations, including across Sports Illustrated’s MLB and NFL sections.
• Premium User Experience: The platform delivers high-quality content and user engagement, contributing to significant revenue growth.

4. Industry Impact:

• Contextual Relevance: STN’s commitment to ensuring that video content matches article content improves user experience and boosts publisher revenue.
• Adaptability: Designed to help publishers navigate changing industry regulations and initiatives effectively.

5. Partner Statements:

• Tom Webster, GM of Video and SSP at Minute Media: Highlights the significant revenue performance improvements and the broad content offering available through the STN OVP.
• Brian Ernst, Head of Business Development at Fortune: Emphasizes the added revenue stream and enhanced user experience provided by incorporating STN’s video technology.

The enhanced STN OVP represents a significant advancement in digital video platforms, combining exclusive content from major sports and entertainment brands with cutting-edge AI tools. This update not only offers publishers a powerful way to optimize their video content but also drives increased revenue and improves user engagement. With its comprehensive features and proven performance, the STN OVP is set to redefine digital video management for publishers worldwide.