Stirista, a leader in data-driven marketing innovation, has unveiled its API Marketing Suite, a powerful toolset designed to help marketers access data solutions on-demand. By integrating real-time insights into demographic, behavioral, and intent-based data, this suite empowers marketers to optimize campaigns, enhance customer engagement, and drive measurable results across multiple channels.

1. Stirista API Marketing Suite: Key Features and Benefits

• Real-Time Data Insights: The suite offers on-demand access to live data, ensuring that marketers are equipped with current information to inform decisions.
• Advanced Tools for Campaign Optimization: Key features include the DSP+ API for managing CTV and display advertising, the Leads API for lead scoring, and the Visits API for multi-touch attribution.
• Comprehensive API Solutions: APIs for customer profile enrichment, contact data retrieval, and firmographic insights enable targeted marketing across different segments.

2. Solving Key API Challenges in Marketing

• Compatibility: Stirista’s API Marketing Suite is designed for seamless integration with existing marketing systems, making adoption easier for brands.
• Security: The suite addresses security concerns, ensuring that all data is handled in compliance with privacy regulations.
• Performance: The APIs are optimized to provide fast, accurate data that enhances campaign efficiency and performance.

3. Empowering Marketers with Smarter Decisions

• Data-Driven Decision Making: By incorporating real-time insights, Stirista's API Marketing Suite allows marketers to make better, faster decisions.
• Enhanced Campaign Performance: The tools help improve targeting, messaging, and campaign execution, leading to better engagement and higher ROI.

4. Statements from Stirista Executives

• Mike Hilts, SVP of Product at Stirista:
  • “We designed the new API Marketing Suite to empower marketers with real-time, on-demand data that drives smarter decisions and tangible results. This suite provides seamless integration and a powerful range of data insights that enable brands to optimize marketing campaigns, enhance customer engagement, and scale with confidence.”

The Stirista API Marketing Suite offers marketers a comprehensive and seamless solution to overcome the complexities of data-driven marketing. With advanced tools for targeting, lead nurturing, and campaign optimization, the suite helps brands enhance decision-making, improve engagement, and drive better business outcomes.