StatSocial, a leader in audience-first social media solutions, is reshaping the influencer marketing industry with the launch of its innovative tool, StatSocial Discovery. This new platform empowers marketers and media planners to find influencers based not on their content but on the audiences they seek to engage with, representing a significant shift in how influencer marketing aligns with audience profiling. This advanced tool brings a fresh, audience-driven approach to influencer marketing, enabling better attribution, campaign ROI measurement, and strategic partnership insights.

• Introducing StatSocial Discovery: Audience-First Influencer Marketing

  • Unlike traditional influencer marketing tools that surface influencers based on their content, StatSocial Discovery uses a patented audience-first approach. This enables marketers to find influencers who resonate with their target audience, ensuring campaigns are more relevant and impactful.

• Key Features of StatSocial Discovery

  • Influencer & Creator Database: Access a vast database of over 45 million influencers and creators, providing marketers with a comprehensive pool of potential partners for their campaigns.
  • Audience Creation: Create and refine target audiences using first-party or third-party data. The platform allows marketers to import and build custom audience segments for highly targeted campaigns.
  • Audience-First Influencer Discovery: StatSocial helps marketers identify influencers and creators whose audience aligns with their target demographics and content interests. Users can filter influencer recommendations based on audience characteristics and content categories.
  • Influencer Audience Retargeting: Amplify campaign reach by retargeting an influencer’s audience across paid media channels, both before and after a campaign.
  • Influencer Insights: Gain in-depth insights into an influencer's audience, including their interests, brand affinities, and media preferences, which can inform smarter campaign strategies.
  • Influencer Attribution: StatSocial offers unmatched attribution capabilities, mapping organically exposed audiences to purchase data and tracking ROI across campaigns.

• Transforming Influencer Marketing and Media Planning

  • StatSocial’s Discovery tool is not limited to influencer marketing alone. It extends its audience-first approach to media planning and brand collaborations. Marketers can now uncover their audience’s preferences across a range of media outlets, including traditional media, niche podcasts, radio, and CTV. This comprehensive approach allows brands to make more informed decisions when selecting media and influencers for partnerships.

• Better Attribution and ROI Measurement

  • By mapping the exposure of influencers' audiences to purchase data, StatSocial enables precise tracking of spending behavior pre- and post-campaign, allowing for ROI analysis. This robust attribution model ensures brands can measure the true impact of their influencer campaigns and refine their strategies for future campaigns.

• Strategic Partnerships Powered by Audience Insights

  • In addition to influencer discovery, StatSocial provides valuable insights into brand affinities and audience media consumption patterns, helping marketers form strategic partnerships with the right influencers, creators, and media outlets to drive success.

With StatSocial Discovery, the influencer marketing landscape is evolving into a more audience-centric and data-driven space. By focusing on the audience rather than just content, StatSocial provides marketers with the tools they need to target the right influencers, track ROI, and make smarter media and partnership decisions. This groundbreaking tool is a game-changer for brands looking to connect with the right people at the right time, optimizing their campaigns for maximum effectiveness.