StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the Data and AI company. This collaboration significantly expands StatSocial's presence in the Databricks Marketplace, providing users with enhanced access to detailed and actionable social and influencer data.

• Partnership Overview

  • StatSocial integrates with Databricks Marketplace to offer robust social data insights.
  • The partnership facilitates seamless access to enriched datasets, enhancing marketing strategies and data analysis.

• Benefits of the Integration

  • Enrich Existing Datasets: Add comprehensive social data from major platforms to existing datasets.
  • Audience Analysis: Examine media and influencer preferences, brand affinities, and audience loyalties.
  • Targeted Segments: Model and activate on precise audience segments for impactful campaigns.
  • Custom Measurement: Utilize custom segments for accurate measurement of organically exposed audiences.

• Featured Data Segments

  • Health and Wellness: Insights into medical advice, therapies, and related topics.
  • Financial Topics: Data on investment banking, cryptocurrency, insurance, and financial institutions.
  • Media and Entertainment: Information on traditional media, podcasts, TV, movies, and more.

• Statements from Leadership

  • Jen McNamee, Director of Technology Partnerships at Databricks: Praises the addition of StatSocial’s data to the marketplace, emphasizing its value in improving customer profiling and marketing strategies.
  • StatSocial: Excited about the collaboration and its potential to provide enriched social data for diverse industry needs.

The partnership between StatSocial and Databricks represents a significant advancement in the availability and utility of social and influencer data. By integrating with the Databricks Marketplace, StatSocial enables brands to enhance their data-driven strategies and achieve more targeted and effective marketing outcomes.