New Contextual Viewership-Based Data Coupled with Real-time Intent Data Enables Hyper-Targeted CTV Campaign Performance

Statara Solutions, a leader in data analytics and customer intelligence, has announced a partnership with Proximic by Comscore. This collaboration aims to enhance Statara's Media Platform by integrating Proximic's viewership-based contextual targeting data, significantly boosting planning and buying capabilities for connected TV (CTV) and cross-platform campaigns.

1. Enhanced Targeting Capabilities:

   • Integration of Proximic's contextual intelligence into Statara's platform.
   • Enables detailed and powerful planning and buying tools for CTV and cross-platform campaigns.
   • Allows advertisers to achieve precise targeting, driving improved marketing outcomes.

2. Custom Datasets for Performance:

   • Advertisers gain access to custom datasets with advanced contextual targeting.
   • Combines Proximic data with real-time intent data for pinpoint accuracy.
   • Highlights data signals relevant to an organization's products and services.

3. Optimized Campaign Execution:

   • Segments can be onboarded and activated through the Statara Media Platform.
   • Digital campaigns are tailored to reach specific audiences with high purchase intent.
   • Programmatic targeting ensures campaigns are delivered to high-value prospects, maximizing conversion potential.

4. Industry Impact:

   • Partnership marks a significant advancement in media buying.
   • Empowers advertisers to execute highly effective campaigns with greater accuracy.
   • Reinforces a commitment to providing best-in-class data solutions in the market.

The partnership between Statara Solutions and Proximic by Comscore represents a major leap forward in contextual targeting and media buying. By leveraging Proximic's robust data, Statara Media Platform offers advertisers powerful tools for precision targeting, resulting in more effective and efficient campaigns. This collaboration underscores both companies' dedication to innovation in the advertising landscape.