Statara, a data-focused communications and public affairs firm, has tapped Albert Morales as its new Senior Director of New Markets—a move that signals the company’s intent to expand its national footprint in campaign strategy and messaging.

Morales brings more than 20 years of experience working with advocacy groups, corporations, and political organizations. At Statara, he’ll focus on enhancing marketing and message development capabilities, helping clients—from municipalities to large corporations—shape more precise and effective outreach.

“I’m thrilled to be joining this stellar team and look forward to expanding our reach nationwide and delivering winning campaigns,” Morales said.

Why Morales Matters

Morales’ resume includes senior roles at GQR, a prominent polling and research firm, and at the U.S. Hispanic Chamber of Commerce, where he led government relations efforts on Capitol Hill and across the Administration. He also played a pivotal role at the Democratic National Committee (DNC), serving under three different chairmen. Notably, during Howard Dean’s tenure, Morales spearheaded the party’s 50 State Strategy focused on Hispanic voters—a forerunner to today’s micro-targeted engagement campaigns.

His blend of political acumen and private-sector experience is expected to strengthen Statara’s ability to advise clients on both messaging and digital strategy, particularly in competitive or fragmented markets.

Statara’s Edge: Data That Sticks

Statara has built its reputation on identity resolution and record linkage technology, which allows it to track individuals accurately across name and address changes—no small feat in political and consumer marketing. By tapping into historic consumer occupancy records, the company helps campaigns and brands overcome one of the toughest challenges in data-driven outreach: keeping up with people who move, change names, or otherwise drop off the digital radar.

It’s this mix of advanced data capabilities and seasoned strategists like Morales that Statara hopes will set it apart from rivals such as TargetSmart (a Statara subsidiary) or other data-driven firms playing in the political-tech space.

Executive Voices

“A strong business development strategy begins with the right strategist,” said TARA Group CEO Tom Bonier. “Albert’s broad experience—from working with elected officials to understanding the limits of research—makes him the perfect fit for Statara as we grow in new markets.”

Statara founders Drew Brighton and Jeff Ferguson echoed that sentiment, adding: “Albert brings vast private sector and political experience to our firm. We are thrilled he has joined our team.”

The Bigger Picture

Morales’ appointment comes at a time when demand for precision targeting in political and issue campaigns is soaring. With cookieless advertising on the horizon and data privacy rules tightening, firms like Statara are leaning heavily on proprietary data pipelines and identity resolution to maintain campaign effectiveness. Morales’ role will likely focus on turning that technical advantage into broader market share, especially in regions where advocacy and corporate campaigns are increasingly intersecting.

Get in touch with our MarTech Experts.