Starburst Joins Snowflake-Led Open Semantic Interchange to Standardize AI Data Exchange | Martech Edge | Best News on Marketing and Technology
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Starburst Joins Snowflake-Led Open Semantic Interchange to Standardize AI Data Exchange

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Starburst Joins Snowflake-Led Open Semantic Interchange to Standardize AI Data Exchange

Starburst Joins Snowflake-Led Open Semantic Interchange to Standardize AI Data Exchange

PR Newswire

Published on : Nov 12, 2025

Starburst, the data platform for apps and AI, has joined the Open Semantic Interchange (OSI), a major open-source initiative led by Snowflake and partners across industries. The collaboration seeks to define a universal, vendor-neutral specification for semantic metadata—standardizing how organizations describe, share, and integrate their data for analytics and AI.

Setting a New Standard for AI Data Interoperability

In today’s fragmented data landscape, businesses often struggle to align metrics across dashboards, notebooks, and machine learning models. OSI aims to solve that problem by creating an open, consistent framework that ensures interoperability across data platforms.

Led by Snowflake, the AI Data Cloud company, OSI brings together key players in business intelligence, data governance, data engineering, financial services, and manufacturing. The goal is clear: establish a shared semantic model that enhances data exchange, consistency, and transparency across the enterprise stack.

A Vendor-Neutral Framework for the Data Economy

By joining OSI, Starburst reinforces its mission to deliver an open and unified data experience. “OSI represents the future of data exchange for AI, one built on standards, interoperability, and customer choice,” said Justin Borgman, CEO and Co-Founder of Starburst. “By establishing common standards, we’re enabling organizations to seamlessly maintain business context across platforms and tools.”

The initiative’s vendor-agnostic model lets enterprises move beyond proprietary ecosystems, ensuring they maintain full control over their semantic data definitions. This approach enables accurate, cross-functional analytics and easier data sharing to power AI-driven decision-making.

Collaboration That Builds the AI Foundation

According to Josh Klahr, Director of Analytics Product Management at Snowflake, “Unlocking the full potential of data and AI requires a common foundation, and the Open Semantic Interchange is the critical step in building that bedrock.”

Klahr emphasized that the collaboration with Starburst and other ecosystem partners ensures clarity and consistency across tools—simplifying operations and accelerating AI adoption. The initiative promotes transparency and community involvement to develop a flexible standard capable of evolving with the fast-paced data ecosystem.

Why OSI Matters for the Future of Data and AI

As data complexity grows, organizations need shared definitions and interoperable tools to keep up. OSI’s open-source model reduces friction in data integration and enables developers, analysts, and data scientists to work from a single source of truth.

For enterprises, this means faster access to insights, simplified governance, and a stronger foundation for AI innovation. By promoting collaboration over competition, OSI could become the blueprint for the next era of semantic data infrastructure—one where consistency and openness drive long-term growth.

Starburst’s involvement marks another step toward this vision, advancing the open data movement and helping enterprises build AI-ready architectures that are as transparent as they are powerful.

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