Stagwell and its customers to leverage Nexxen's unified, proprietary data solutions within the Stagwell Marketing Cloud

Partnership aligns with Nexxen's launch of the Nexxen Data Platform, an expansion of its propriety data management platform

Stagwell, a leading challenger network in marketing transformation, has announced a strategic partnership with Nexxen a global advertising technology company renowned for its unified demand-side and supply-side platforms, particularly in video and Connected TV (CTV). This collaboration aims to integrate a comprehensive suite of data solutions and applications within the Stagwell Marketing Cloud, enabling advertisers to gain deeper consumer insights, enhance engagement, and drive superior results.

Key Features of the Partnership

• Nexxen Data Platform: Nexxen introduces its enhanced data platform, building on its proprietary data management capabilities. This platform allows brands to securely input various types of data (first-party, contextual, second-party, etc.) and augment their audiences using Nexxen's unique data assets and contextual audience discovery tools.
• Automatic Content Recognition (ACR): The platform includes ACR data to help advertisers understand viewability patterns and optimize spend across linear and digital TV.
• Unified Identity Graph: Nexxen’s proprietary unified identity graph merges and deduplicates multiple identifiers, enhancing scale, frequency capping, targeting, and attribution at both the person and household levels. This feature is crucial for addressing privacy and identity challenges, including cookie deprecation.

Benefits for Advertisers

• Enhanced Campaign Maximization: The partnership allows Stagwell Marketing Cloud clients to leverage Nexxen’s identity graph and Stagwell’s clean room capabilities, providing unified and comprehensive audience views across various touchpoints and devices in a privacy-compliant manner.
• Improved Engagement: By shifting the focus from media buying to audience-based strategies, advertisers can achieve better results through enriched consumer insights and engagement.
• Global Reach and Innovation: This partnership brings advanced data solutions to top-tier brands worldwide, promising ongoing innovation and value enhancement as data remains central to Nexxen’s strategic roadmap.

Leadership Insights

• Mark Penn, Chairman and CEO, Stagwell: “As Stagwell expands its media ecosystem assets, our partnership with Nexxen is a win-win for clients. The integration of Nexxen’s proprietary identity graph and our clean room capabilities will enable clients to maximize their campaigns with unified views of valuable audiences.”
• Ofer Druker, CEO, Nexxen: “The Nexxen Data Platform enriches advertisers’ consumer knowledge and engagement, driving a shift from media buying to audience buying, and achieving better results. Our partnership with Stagwell will continue to grow, adding layers of innovation and value.”

The partnership between Stagwell and Nexxen marks a significant advancement in the advertising industry, offering sophisticated data-driven tools and insights to enhance audience engagement and campaign performance. By integrating their respective strengths, Stagwell and Nexxen are poised to deliver superior value to top-tier brands globally, ensuring data privacy and compliance.