StackAdapt is bringing its programmatic expertise closer to the sales stack. The company has launched StackAdapt for Sales Cloud on Salesforce AppExchange, giving marketers the power to sync 1st-party CRM data from Salesforce into StackAdapt for real-time audience activation and highly personalized cross-channel campaigns.

This integration enables seamless syncing of Salesforce profile data to build dynamic, always-updated audiences for programmatic marketing efforts. With centralized campaign execution and automated data flows, StackAdapt promises better efficiency, targeting precision, and ultimately, greater ROI.

“Personalized, data-driven marketing starts with seamless access to your best data,” said Mike Novosel, VP of Global Strategic Partnerships at StackAdapt. “This integration bridges the gap between CRM and media strategy, helping marketers reach high-value accounts with less friction.”

Listing on AppExchange, Salesforce’s marketplace of over 9,000 partner apps, opens the door for thousands of enterprises to integrate StackAdapt’s demand-side platform directly with their existing CRM workflows.

Brian Landsman, CEO of AppExchange and Global Partnerships, praised the launch, noting it “unlocks a new way to connect customer data to media execution” for Salesforce users.

For B2B and account-based marketers, this integration could mean faster campaign deployment, smarter targeting, and fewer missed opportunities due to outdated data or fragmented tools.

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