StackAdapt, the forefront multi-channel programmatic advertising platform, joins forces with Samba TV, a leader in TV audience data and omniscreen measurement. This collaboration integrates Samba TV's first-party dataset into StackAdapt's suite of products, enhancing advertising effectiveness and measurement capabilities.

1. Integrated Planning and Measurement:

   • StackAdapt becomes the first DSP to offer a self-serve solution for planning, activation, and measurement using Samba TV's ACR dataset.
   • Clients gain insights for optimal advertising and marketing campaigns through incremental reach forecasting and measurement.

2. Incremental Reach Forecasting:

   • Forecast the incremental reach gained by adding connected TV (CTV) to linear TV buys.
   • Break out incremental reach by geolocation, understand competitor reach, and achieve target frequency.
   • Effortlessly transform forecasts into actionable campaigns.

3. Incremental Reach Measurement:

   • StackAdapt's feature provides metrics like unique incremental reach percentage and average frequency across formats.
   • Detailed analytics by channel and location, including political campaigns by district, facilitate real-time optimizations and strategic planning.
   • Report turnaround of 24 hours enables daily updates for seamless campaign adjustments.

4. Political Advertising Impact:

   • Detailed insights into voter reach within specific districts enhance efficiency and effectiveness for political campaigns.
   • Precise targeting capabilities contribute to improved campaign performance during election seasons.

StackAdapt and Samba TV's partnership marks a significant advancement in programmatic advertising. By leveraging Samba TV's robust dataset, StackAdapt empowers advertisers and marketers with unparalleled insights for maximizing campaign reach and effectiveness. Real-time optimizations and detailed analytics ensure informed decision-making and enhanced return on ad spend.