Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions

StackAdapt, a leading multi-channel advertising platform, has launched a direct integration with L2, a premier provider of voter and consumer data. This collaboration allows political advertisers to create, launch, and activate voter audiences within the same day, significantly improving operational efficiency during critical election cycles.

Key Benefits of the Integration

• Rapid Audience Activation:

  • Advertisers can swiftly create custom voter segments in the L2 platform and push them directly into StackAdapt, eliminating intermediary steps.
  • This integration reduces the audience activation process from days to mere hours, enabling agile and responsive campaign management.

• Precision Targeting:

  • Political advertisers can target voters based on nearly 1,000 data points, including party affiliation, political districts, demographics, and voting history.
  • This ensures efficient use of campaign budgets by avoiding wasted impressions on voters who have already cast their ballots.

Enhanced Campaign Efficiency

• Real-Time Adjustments:

  • The streamlined approach allows advertisers to quickly activate audience segments, enabling instant strategy adjustments as the election unfolds.
  • Both StackAdapt and L2 offer self-serve capabilities, facilitating same-day audience activation without manual support.

• Valuable Tools and Insights:

  • The integration enhances campaign strategy by leveraging StackAdapt’s Incremental Reach Forecasting and Measurement tools, highlighting the benefits of incorporating Connected TV (CTV) into campaigns.
  • Features like Waterfall Targeting and Rank-Based Budget Allocation (RBBA) ensure optimal budget utilization for maximum campaign impact.

Expert Insights

• Mark Positano, Head of Political for StackAdapt:

  • Emphasizes the importance of connecting with the right voters quickly, particularly during the fast-paced election cycle.

• Paul Westcott, L2:

  • Expresses enthusiasm for providing clients with an efficient way to activate voter audiences, highlighting the elimination of unnecessary delays for real-time campaign adjustments.

The direct integration between StackAdapt and L2 represents a significant advancement in political advertising, enabling faster audience activation and more precise targeting. By streamlining processes and offering robust tools, this partnership empowers political campaigns to operate efficiently and effectively, meeting the demands of dynamic election cycles with confidence.