StackAdapt’s Ivy™ Brings AI-Powered Precision to Digital Ad Campaigns

StackAdapt has just raised the bar in martech. Today, the company unveiled Ivy™, an in-platform AI assistant designed to help marketers make sharper, faster decisions throughout the campaign lifecycle—from strategy and setup to optimization and reporting.

Baked directly into the StackAdapt platform, Ivy™ puts AI at the fingertips of agencies and brands alike, turning what used to be hours of dashboard wrangling and data-diving into a simple conversation. Think of it as your always-on campaign strategist—except it never sleeps, doesn’t need coffee, and understands CPMs for CTV campaigns better than most interns.

From Clicks to Context: What Ivy™ Actually Does

Ivy™ is more than just a chatbot tacked onto an ad tech platform. It’s engineered to understand campaign context, analyze performance patterns, and offer real-time, AI-powered guidance tailored to specific verticals like B2B, retail, and travel.

Here’s how marketers are using Ivy™:

• B2B marketers surface performance data fast and build strategies for high-intent audiences.

• Retail teams optimize seasonal pushes with real-time insights.

• Travel brands uncover trending destinations and adjust targeting on the fly.

No more endless tab-hopping or deciphering platform settings—Ivy™ responds to natural language queries like: “What’s the recommended CPM for a native campaign targeting Gen Z?” or “Show me top-performing audience segments from last quarter.”

3 Reasons Ivy™ Isn’t Just Another AI Tool

StackAdapt is entering a crowded field—many ad platforms now boast AI “enhancements.” But Ivy™ separates itself in a few key ways:

1. Precision Targeting at Scale
   Ivy™ refines audience selection using interest-based and behavioral data, helping marketers either expand reach or zero in on niche segments with laser focus.

2. Faster, Frictionless Insights
   Natural language prompts surface campaign insights instantly. No more digging through dashboards or exporting spreadsheets.

3. Proactive, Always-On Support
   Ivy™ serves as a living knowledge base, guiding users through setup, optimization, and platform navigation in real time.

During its pre-launch pilot phase, Ivy™ fielded over 1,700 messages from users—everything from DOOH ad specs to CPM guidance for CTV. That real-world training has already made Ivy™ smarter and more practical than most AI add-ons.

A Strategic Bet on Agentic AI in Martech

For StackAdapt, Ivy™ isn’t just a feature—it’s a cornerstone in its larger vision to blend martech and adtech into a unified ecosystem. As marketing grows more fragmented across channels, platforms, and tools, Ivy™ aims to reintroduce clarity and cohesion—something many marketers are desperate for.

“We’ve built our platform on advanced AI, and now Ivy™ puts that power directly into the hands of our clients,” said Yang Han, Co-founder and CTO of StackAdapt. “It’s a step forward in delivering intelligent automation that’s intuitive, helpful, and built to drive business growth.”

While competitors offer isolated AI features, StackAdapt is embedding intelligence throughout the entire campaign journey, from planning and creative specs to performance optimization. The goal isn’t just automation—it’s actionable, outcome-oriented support.

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