StackAdapt, a leading technology company in advertising and marketing, has announced the appointment of Patrick McGill as Director, Client Services – Political. In this role, McGill will drive strategy and client services for StackAdapt’s expanding political advertising segment, advising agencies, campaigns, and organizations on maximizing programmatic media investments.

• Extensive Political Advertising Experience:
  McGill is widely recognized as a top digital strategist in political advertising, with over a decade of experience advising candidates, issue groups, independent expenditures, and ballot measures.

• Previous Roles and Achievements:

  • Joined StackAdapt from The Trade Desk, where he led the political account management team for three years.

  • Managed programmatic spending worth hundreds of millions of dollars across more than 50 agencies and organizations.

  • Prior experience at Democratic digital firms Bully Pulpit Interactive and Blueprint Interactive, focusing on U.S. Senate races.

• Campaign Expertise:

  • Seven years at Stones’ Phones working on voter contact programs for high-profile candidates such as Barack Obama, Tim Kaine, and Al Franken.

  • Supported successful Senate campaigns in Nevada, Montana, West Virginia, Pennsylvania, Minnesota, and Colorado.

  • Played a pivotal role in electing Milwaukee County’s first African-American County Executive through a digital-only campaign in 2020.

• Role at StackAdapt:

  • McGill will lead strategy and client services for the political advertising vertical.

  • Expected to support client growth through the 2026 election cycle and beyond.

  • Known for blending voter contact expertise with digital innovation and creativity.

• Leadership Perspective:
  Mark Positano, Head of Political at StackAdapt, highlighted McGill’s passion and expertise, emphasizing his value as the company expands its political offerings.

Patrick McGill’s appointment is a key milestone for StackAdapt as it strengthens its leadership in political advertising during a critical period of growth. His proven track record and innovative approach are set to enhance the company’s ability to support clients in winning competitive races through advanced programmatic strategies.

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