If social media is a race for attention, visuals are the jet fuel. Now Sprout Social wants to help brands move even faster by teaming up with Canva. The social media management platform has rolled out a new integration that allows users to send finalized visuals from Canva straight into Sprout as draft posts—no downloading, no uploading, no clunky file transfers.

Sprout calls itself the most comprehensive social platform to offer this connection, and it’s easy to see why. With the new integration, teams can transfer images, videos, or short-form clips directly from Canva into Sprout, complete with captions, tags, profile groups, and scheduled times. That means less time chasing files and more time tweaking strategy.

Why It Matters Now

Short-form video is eating marketing budgets in 2025, with ROI numbers to back it up. The challenge for brands isn’t knowing they need great visuals—it’s producing and publishing them at the speed social demands. By removing the creative-to-publishing handoff headaches, Sprout and Canva are betting they can give marketers an edge in both efficiency and impact.

“In an era where every brand is competing for attention on social, the ability to seamlessly move from creative concept to published content is a decisive advantage,” said Scott Morris, CMO of Sprout Social. He described the integration as a way to combine “creativity with social intelligence” for stronger business results.

From Canva’s side, the deal plugs right into its massive creator base. “Millions of social media managers and creators already rely on Canva to scale their content creation,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact.”

From Concept to Calendar

Beyond speed, the integration solves an age-old workflow problem: how to move designs from creative teams to social managers without losing time (or fidelity). Now, assets designed in Canva can land directly in Sprout’s publishing calendar for review, approval, and scheduling.

FedEx has already tested the feature, and the verdict is positive. “With the new Canva integration in Sprout Social, our team can move faster while keeping every piece of content on-brand,” said Matthew Wallace, Manager of Global Social Media at FedEx. He added that eliminating extra upload steps makes it easier to stay consistent across all channels.

The Bigger Picture

Sprout Social’s Canva tie-in reflects a broader industry trend: tools built for collaboration need to collapse the distance between creativity and execution. As competition for attention heats up across platforms, integrations that strip friction from publishing workflows may become as important as the content itself.

For marketers trying to stay “on brand” while also moving “at the speed of culture,” this one-click bridge between Canva and Sprout may feel like more than just a convenience—it may be a survival tactic.

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