In the race to dominate the next era of Social Intelligence, Sprout Social is arming brands with new capabilities to spot, analyze, and act on trends faster than ever.

The Chicago-based social media management platform today rolled out TikTok Listening, Bluesky publishing and reporting, and a suite of creator collaboration tools, along with tighter integrations with Canva, Adobe Express, and Salesforce.

It’s a feature drop that reflects a simple truth: social media isn’t just about conversations anymore—it’s where buying decisions get made.

With audiences spending more time discovering products on TikTok and testing new waters on Bluesky, brands need tools that go beyond scheduling posts. They need early detection for viral trends, insight into customer sentiment, and seamless collaboration across creative and marketing teams.

“Social is no longer just where conversations happen—it’s where buying decisions are made, brand perceptions are shaped, and loyalty is earned,” said Josh Bean, VP of Product Marketing at Sprout. “Our latest releases empower brands to lead that shift.”

Key New Features

• Bluesky Publishing & Reporting: Create, schedule, and track performance on the decentralized network’s growing community hubs.

• TikTok Listening: Capture real-time sentiment, trending topics, and brand perception data from one of the fastest-moving platforms on the planet.

• Instagram Partnership Ads & Influencer Workspaces: Manage creator campaigns and paid partnerships from one dashboard.

• Adobe Express + Canva Publishing: Push polished creative assets straight into Sprout without download-and-upload hassle.

• Salesforce Digital Engagement Integration: Combine social messaging with customer service channels for unified support.

• LinkedIn Personal Profile Metrics & Document Publishing: Boost executive thought leadership strategies with deeper analytics.

The move is part of a wider industry push toward social as a primary sales and intelligence channel. Rival platforms like Hootsuite and Brandwatch have also beefed up their listening and influencer marketing features, but Sprout’s latest update takes a direct swing at the growing TikTok analytics demand—an area still underserved by many enterprise tools.

For organizations like United Way Worldwide, which runs social-first campaigns to connect awareness with action, these tools offer not just better insights, but tighter alignment between creative, content, and customer engagement.

“Sprout helps us bring our integrated strategy to life,” said Megan Cottongim, Director of Social Media at United Way Worldwide. “It makes it easy to collaborate, stay consistent, and use real-time insights to create experiences that feel seamless, intentional, and human.”

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