Sprinklr, the AI-native platform for Unified Customer Experience Management (Unified-CXM), has been named the winner of the ADWEEK Tech Stack Award in the Social Media Marketing Platform category. The annual awards spotlight technology companies pushing the boundaries of modern marketing, and Sprinklr’s win highlights its long-standing leadership in social media management and its transformation into an enterprise-grade, AI-powered CXM platform.

From Social Media Management to AI-Native Unified-CXM

Founded in 2009, Sprinklr began as a social media management solution built for brands navigating the early shift toward digital engagement. As consumer expectations intensified and channels multiplied, Sprinklr expanded its platform to unify marketing, customer care, and customer-facing operations under one AI-powered ecosystem.

Today, Sprinklr positions itself as the definitive platform for brands seeking to deliver seamless, personalized experiences across the entire customer journey.

“Winning ADWEEK’s Tech Stack Award for Best Social Media Marketing Platform is a powerful validation of our vision,” said Arun Pattabhiraman, Chief Marketing Officer at Sprinklr. “Social isn’t just a channel — it’s the heartbeat of modern customer engagement. This recognition reflects our leadership and relentless drive to help brands build authentic, impactful connections everywhere their customers are.”

AI-Driven Marketing for Global Teams

Sprinklr Marketing, the company’s end-to-end AI-powered marketing suite, enables global brands to unify campaign planning, content creation, publishing, collaboration, and analytics. With support for more than 30 social channels, the platform helps teams accelerate go-to-market execution, maintain brand consistency, and optimize performance at scale.

What Differentiates Sprinklr

Unified Platform
Sprinklr eliminates disconnected tools by bringing campaign planning, approvals, publishing, and performance into one system. This creates faster workflows, tighter collaboration, and improved operational efficiency.

Native AI Across the Workflow
Sprinklr AI enhances every stage of campaign management — from generating briefs and content to localization, compliance, intelligent bidding, and performance analytics. Teams can produce more content, refine targeting, and improve results with significantly less manual effort.

Integrated Analytics
Paid, organic, and earned data flow into a single analytics layer. This unified visibility allows marketers to measure impact holistically and optimize campaigns with greater speed and accuracy.

Enterprise-Grade Governance
Robust compliance tools — including AI-powered pre-flight scoring, off-brand alerts, automated content checks, and role-based permissions — help global organizations maintain control while moving fast.

A Win That Reinforces Market Leadership

Sprinklr’s ADWEEK win underscores how central social media remains to customer engagement — and how AI-powered unification is becoming a competitive necessity. For brands seeking scalable marketing operations and more connected customer experiences, Sprinklr continues to position itself at the forefront of the evolving CXM landscape.

Get in touch with our MarTech Experts.