Sprinklr is adding another industry endorsement to its AI-first strategy. The Unified Customer Experience Management (Unified-CXM) platform has been named a winner in the Innovation Products category of the 2026 BIG Innovation Awards, with judges recognizing Sprinklr’s AI agents as a standout application of artificial intelligence purpose-built for customer experience.

The award, run by the Business Intelligence Group, highlights companies and products that deliver applied innovation with measurable real-world impact. For Sprinklr, the recognition reinforces its positioning as an AI-native CX platform at a time when enterprises are under pressure to move beyond experimentation and prove tangible ROI from AI investments.

Why Sprinklr’s AI agents stood out

Unlike generic AI copilots or add-on automation layers, Sprinklr’s AI agents are designed to operate autonomously within customer experience workflows. They observe signals, reason across unified customer data, and take action across marketing, customer care, research, and commerce use cases.

That goal-oriented design is increasingly important as enterprises struggle with fragmented CX stacks and siloed data. Instead of forcing teams to manually translate insights into actions, Sprinklr’s AI agents are built to close that loop—helping organizations operate faster, more consistently, and at scale.

According to the Business Intelligence Group, this kind of applied intelligence is what now defines innovation.

“True innovation is no longer about chasing the latest buzzwords,” said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. “It’s about building intelligent platforms, automating workflows with purpose, and making trust, privacy, and resilience the foundation of every breakthrough.”

That framing aligns closely with how enterprise buyers are evaluating AI today: not on novelty, but on reliability, governance, and outcomes.

From AI features to AI systems

Sprinklr’s win reflects a broader shift in enterprise software. The market is moving away from point AI features toward system-level intelligence—AI that is embedded into the platform itself and connected to unified data.

Sprinklr’s AI agents sit on top of its unified CX data foundation, which combines customer signals across channels and functions. This allows the agents to operate with full context, rather than reacting to isolated events or partial views of the customer.

“AI is only transformative when it’s deeply connected to real business outcomes,” said Karthik Suri, Chief Product Officer at Sprinklr. “Powered by unified data, rich customer context, and the ability to turn insights into action, Sprinklr AI Agents bring enterprise-grade intelligence to every customer touchpoint.”

That emphasis on action is critical. Many enterprises already have access to AI-driven insights; far fewer have systems that can act on those insights responsibly and at scale.

Trust, privacy, and enterprise readiness

Another reason Sprinklr’s AI approach resonates is its focus on enterprise-grade requirements. As AI becomes embedded into customer-facing workflows, concerns around trust, privacy, compliance, and resilience are moving to the forefront—especially in regulated industries.

The 2026 BIG Innovation Awards highlighted this trend explicitly, noting that winners are prioritizing security and governance as core innovation principles, not afterthoughts. Sprinklr’s positioning as an AI-native platform built for large enterprises aligns with that expectation, particularly as brands look to deploy autonomous systems without introducing risk.

What this signals for MarTech and CX leaders

Sprinklr joins 159 companies recognized across industries including healthcare, financial services, logistics, manufacturing, and enterprise technology. The common thread among winners is clear: innovation is no longer defined by having AI, but by how effectively it is applied.

For MarTech and CX leaders, Sprinklr’s recognition underscores an important takeaway. The next phase of AI adoption will favor platforms that unify data, automate intelligently, and deliver outcomes across the entire customer lifecycle—not just isolated use cases.

As enterprises scale AI across marketing, care, and commerce, awards like this signal which vendors are moving from promise to practice. For Sprinklr, the BIG Innovation Award reinforces its claim that AI-driven CX is no longer theoretical—it’s operational.

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