Sprinklr is the first Snapchat partner that helps brands manage all organic and paid Snapchat content in one place.

Sprinklr, the unified customer experience management (Unified-CXM) platform, has expanded its capabilities to support Snapchat Public Profiles for Businesses. This integration allows brands to efficiently manage Snapchat Stories, Spotlight Content, and ads within Sprinklr Marketing, targeting a significant audience of Gen Z and Millennials.

Key Features and Benefits

• Snapchat Partnership: Brands can now manage Snapchat content directly within Sprinklr, including Stories, Spotlight Content, and ads.
• Audience Reach: Snapchat boasts over 800 million monthly active users, predominantly aged 13-24, across more than 25 countries.
• Business Objectives: Enhance customer engagement, drive awareness, and achieve meaningful business outcomes through integrated Snapchat strategies.

Management Capabilities:

• Unified Platform: Sprinklr's AI-powered platform enables seamless planning, execution, and measurement of both organic and paid Snapchat strategies.
• Efficiency and Cost Savings: Centralize publishing and reporting across multiple Public Profiles within a single Sprinklr interface, optimizing time and reducing operational costs.
• Risk Management: Utilize AI-driven content approval and compliance scoring to ensure alignment with brand guidelines.

Omnichannel Insights:

• Holistic Customer View: Integrate Snapchat alongside other social media channels and touchpoints within Sprinklr, facilitating comprehensive customer insights and personalized interactions.

Quotes and Insights

• Patrick Harris, President of Americas, Snap Inc.: Emphasizes Snapchat’s role in fostering authentic brand connections and supporting business success.
• Ragy Thomas, Founder and Co-CEO of Sprinklr: Highlights the strategic importance of managing Snapchat content efficiently within Sprinklr’s unified platform.

Operational Advantages

• Comprehensive Management: Handle multiple Public Profiles seamlessly, ensuring unified content strategy execution and performance monitoring.
• Strategic Alignment: Align Snapchat efforts with broader marketing and customer experience goals to maximize impact and engagement.

Sprinklr’s integration of Snapchat Public Profiles enhances its customers’ ability to engage with a valuable demographic through cohesive content strategies. By leveraging Sprinklr’s unified platform, brands can streamline operations, mitigate risks, and drive impactful customer experiences across Snapchat and other digital channels.