New functionality allows users to streamline and scale communications with industry analysts

Spotlight, a leading global analyst relations (AR) firm, today announced a significant enhancement to Spotlight Oz, its cutting-edge SaaS platform for managing AR programs. Spotlight Oz now offers seamless integration with Mailchimp, allowing AR professionals to quickly and efficiently manage mass communications aligned with their AR program strategy.

“We are excited to leverage Mailchimp, a global leader in email marketing, to make Spotlight Oz even more powerful and comprehensive for our valued customers,” said Rick Nash, CEO of Spotlight. “This latest solution comes as part of our commitment to meeting users’ evolving needs and enhancing their experience in Spotlight Oz.”

Spotlight Oz caters to the unique needs of AR professionals worldwide. It has become the go-to platform to help AR teams streamline workflows, efficiently capture data and insights, share analytics leveraging the platform’s dashboard tool and now also centralizes analyst communications.

“As busy AR professionals, our team is constantly looking for opportunities to work more efficiently. The Mailchimp integration in Spotlight Oz makes custom analyst outreach easier than ever, saving valuable time in my day,” said Alexis Carena, ServiceNow. “Equally important, I’m now able to view data from email outreach in Spotlight Oz, which provides an additional layer of insight into program performance.”