Spider Labs Inc., Tokyo-based provider of Spider AF, Japan’s top AI ad fraud prevention tool, has unveiled a major rebrand, positioning itself as a Marketing Security Platform. This shift reflects the company’s ambition to protect the entire marketing ecosystem from increasingly complex fraud and digital risks.

The rebrand also includes a new corporate message: “Building a safer and happier future with AI,” replacing the previous automation-focused slogan. The update underscores the company’s move toward AI-powered anomaly detection and predictive prevention, helping businesses anticipate and mitigate marketing threats before they escalate.

“With the rise of AI, new types of fraud are emerging, and marketing risks are growing more complex every day,” said Satoko Otsuki, CEO of Spider Labs. “We’re evolving to provide proactive protection, enabling businesses to pursue growth with confidence.”

Why Rebrand? Marketing Risks Are Expanding
Marketing fraud is no longer limited to invalid clicks. Companies face fake leads, resale fraud, website tampering, data leaks, and reputational damage, all increasingly difficult to detect with traditional methods.

Spider AF’s 2025 Ad Fraud White Paper estimates global advertisers lost $37.7 billion to ad fraud in 2024, with finance (14.3%) and telecom (11.1%) industries among the hardest hit. Spider Labs’ AI-driven approach aims to make fraud detection proactive, intelligent, and comprehensive.

AI at the Core of Marketing Security
Spider Labs’ updated platform focuses on securing marketing outcomes across multiple touchpoints:

• Spider AF PPC Protection – Eliminates invalid clicks to preserve ad spend and measurement accuracy.

• Spider AF Fake Lead Protection – Blocks fake leads in real time, improving conversion rates.

• Spider AF SiteScan – Detects website tampering, unauthorized data transmissions, and script-based threats.

• Spider AF Anti-Scalping – Stops bot-driven fraudulent orders, protecting e-commerce integrity.

The solutions serve industries including finance, telecom, e-commerce, education, and real estate, making Spider Labs a trusted partner for marketing security.

Website Relaunch and Global Focus
The company’s relaunched website (https://spider-labs.com) now organizes product information by risk category, expands resources like research reports and case studies, and supports global expansion in Europe and North America.

Strategic Vision for the Future
Spider Labs is driving toward marketing security as an industry standard, focusing on:

1. Education and Awareness – Whitepapers, seminars, and research to elevate understanding of marketing fraud.

2. Product Advancement – Stronger integrations across Spider AF products, BI/MA tools, and AI-driven detection improvements.

3. Global Expansion – Entering multilingual markets with local partnerships.

4. Industry Collaboration – Partnering with agencies to strengthen transparency and trust in digital advertising.

By embedding AI at the heart of its solutions, Spider Labs aims to make protecting marketing outcomes as standard as financial auditing or data compliance, setting a new benchmark for the industry.

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