New feature lets publishers manage all affiliate relationships in one place, securing highest EPCs

Sovrn, a leading publisher technology platform, has launched Unified Optimization, a groundbreaking feature designed to enhance revenue generation for content creators. This new tool maximizes earnings by automatically routing affiliate clicks to the highest available earnings per click (EPC). Unified Optimization is now available to publishers using Commerce Unified, Sovrn's comprehensive affiliate commerce management tool.

1. The Need for Unified Optimization

• Challenges faced by affiliate marketers: manual checking of merchant rates and lost revenue.
• The importance of efficient and automated revenue optimization.

2. How Unified Optimization Works

• Continuous learning system: Analyzes optimal rates and conversions from all affiliate networks and 50,000 merchants.
• Real-time traffic routing to the most profitable affiliate path.
• Integration with Commerce Unified for seamless management and optimization of affiliate businesses.

3. Key Features of Unified Optimization

• Automatic routing: Ensures maximum earnings on every click without manual intervention.
• Comprehensive integration: Unifies all affiliate networks and merchant relationships on a single platform.
• Real-time decision-making: Adapts to changing rates and budgets of multiple affiliate networks.

4. Benefits for Publishers

• Increased revenue: Maximizes EPC by leveraging the best available affiliate paths.
• Time-saving: Eliminates the need for manual rate checking and optimization.
• Enhanced control: Offers manual control settings for excluding specific merchant traffic if desired.

5. Industry Impact and Future Implications

• Revolutionizing affiliate marketing: Streamlined processes and increased precision for publishers.
• Potential for growth: How Unified Optimization sets a new standard for affiliate revenue maximization.

Sovrn's Unified Optimization represents a significant advancement in affiliate marketing technology, empowering publishers to maximize their earnings with minimal effort. By integrating every affiliate network and merchant relationship into a single, automated platform, Sovrn is helping content creators achieve unprecedented control and efficiency in their affiliate commerce operations.