For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees

Sovrn, a leading publisher technology platform dedicated to helping publishers and content creators maximize their revenue, has announced the launch of the industry’s first-ever Ad Management software. This innovative product is designed to empower publishers by providing advanced monetization tools, flexible configurations, streamlined ad operations workflows, and the elimination of costly fees associated with traditional sales houses.

Challenges with Traditional Sales Houses

While traditional sales houses may seem appealing to some publishers, they often come with significant drawbacks. High revenue share fees, rigid operations, limited reporting tools, channel conflicts, and a lack of control over crucial supply-side platform (SSP) and demand relationships can deter publishers from these models. Recognizing these challenges, Sovrn developed its software solution to deliver the monetization power akin to a leading sales house while addressing real concerns regarding flexibility and autonomy.

A New Approach to Ad Operations

"We've created 'mission control' for Ad Ops, giving publishers complete control over their programmatic setups and insights on optimization," said Peter Cunha, Managing Director of Sovrn. The software features real-time reporting, configuration management, and allows publishers to leverage their own SSP seats across prebid, TAM, and Open Bidding while enhancing that demand profile with Sovrn’s 120+ demand seats. This capability enables every publisher to optimize their demand footprint and offers a direct connection to demand-side platforms (DSPs) through the Sovrn Exchange, all without any take rates.

Empowering Publishers with Advanced Tools

Sovrn's Ad Management software equips publishers with the ability to manage all their SSP demand and channel relationships. It utilizes advanced optimization tools such as dynamic price floors, traffic shaping, page-level aggregated auctions, and identity deployment to maximize revenue. Publishers benefit from real-time performance analytics across 40+ dimensions and 20+ measures, facilitating seamless A/B testing. In an industry marked by inefficiencies and revenue fragmentation, this software streamlines ad operations and maximizes yield, helping publishers earn more.

Success Stories

"Working with Sovrn has expanded the customer base of our publishing business, allowing us to maximize revenue potential without the burden of excessive revenue shares," stated Dan Kort, Senior Product Manager at IXL Learning. "Sovrn's SaaS pricing and direct-to-demand features have streamlined our AdOps and enhanced performance by reducing supply-side costs."

Sovrn's Ad Management software has already demonstrated success with publishers like Dictionary.com, which is part of IXL Learning. Publishers transitioning from revenue share models have reported average savings of 49% in fees that would typically be deducted from their earnings. Furthermore, the page-level auctions and dynamic price floors implemented by Ad Management have increased yield by over 10% for users. The built-in direct-to-demand feature—Sovrn’s zero take rate—has saved publishers over $500,000 by eliminating SSP fees.

A Collaborative Advantage

"Partnering with Sovrn allowed us to align our publishing business more closely with the buy-side, maximizing revenue potential while minimizing the impact of excessive revenue shares," said Jack Murphy, CFO of Next Click Partners. "Their SaaS pricing and direct-to-demand feature have streamlined our operations and enhanced our profitability by eliminating unnecessary supply chain fees."