Leading privacy technology company makes its CTV solution the most complete CMP available and announces webinar with Google

• Sourcepoint, a leading privacy software platform, has announced the addition of HbbTV (Hybrid Broadcast Broadband TV) support to its Connected TV (CTV) Consent Management Platform (CMP).
• This enhancement strengthens Sourcepoint's position as a leader in privacy solutions for the growing CTV market, offering expanded consent management across various CTV platforms.

1. Expansion of CTV Consent Management

   • The integration of HbbTV support into Sourcepoint's Dialogue CMP allows broadcasters and content providers to deliver customized consent messages and facilitate user choice across more CTV platforms.
   • Sourcepoint's CMP already supports major OTT/CTV devices such as Roku TV, Android TV, Tizen, Apple TV, Fire TV, and WebOS.

2. Importance of Cross-Platform Privacy Solutions

   • As the CTV landscape evolves, publishers and advertisers face the challenge of managing privacy across multiple platforms.
   • Ben Barokas, CEO and Co-Founder of Sourcepoint, emphasizes the need for a comprehensive, cross-platform approach to privacy and consent management.

3. Upcoming Webinar with Google

   • Sourcepoint will host a webinar in collaboration with Google on September 10, 2024, focusing on consent management in the CTV ecosystem and upcoming changes to Google's CMP requirements.
   • The webinar will provide insights into navigating the evolving CTV privacy landscape, especially in light of Google's expanded CMP requirements in 2025.

4. Recognition and Certification

   • Sourcepoint has received Google's Gold certification, recognizing its high standards in privacy and consent management.
   • Frances Hudson, VP of Product at Sourcepoint, highlights the company's readiness to support CTV clients with Google's upcoming 2025 CMP certification requirements.

5. Commitment to Client Support

   • Sourcepoint's CMP not only offers advanced technology but also exceptional consultative support and guidance to clients.
   • Brian Kane, COO and Co-Founder of Sourcepoint, underscores the importance of expert support in managing the complexities of consent in the CTV landscape, which is highly valued by clients as reflected in their feedback on G2.

• The addition of HbbTV support to Sourcepoint's CTV CMP solutions marks a significant step in enhancing privacy management for broadcasters and content providers across diverse platforms.
• Sourcepoint's commitment to comprehensive consent management, coupled with its consultative approach and recognition from Google, positions it as a trusted partner for CTV clients navigating the evolving privacy landscape.