Company to Utilize Advanced Solutions from FreeWheel’s Demand-Side Platform Beeswax

Soundwave Digital, a leading programmatic managed-service partner, has announced a new partnership with FreeWheel, a global technology platform for the TV industry. This collaboration will enhance Soundwave Digital's programmatic activation across premium inventory by utilizing key technologies from FreeWheel’s demand-side platform, Beeswax. The integration will empower Soundwave Digital's AI-powered audience modeling solution, Amplifi™, with advanced features to provide partners with access to premium programmatic inventory and granular audience targeting.

• Partnership Announcement
  Soundwave Digital partners with FreeWheel to expand its programmatic activation capabilities by leveraging FreeWheel’s Beeswax demand-side platform, enhancing access to premium inventory.

• Advanced Audience Modeling
  Amplifi™, Soundwave Digital’s AI-powered audience modeling solution, will now feature audience visualization, custom algorithms, unique data access, and curated omnichannel inventory, allowing for highly targeted programmatic advertising.

• Enhanced Flexibility and Customization
  The partnership will provide advertisers with more flexibility, transparency, and custom optimization options, addressing the complexities of the TV ecosystem with advanced solutions from Beeswax.

• Benefits to Partners
  Soundwave Digital’s partners will gain access to first-party data through Amplifi™, extensive APIs, comprehensive reporting and insights, boutique managed services, and a complete range of DSP UI features, all powered by proprietary audience modeling.

The partnership between Soundwave Digital and FreeWheel marks a significant advancement in programmatic advertising, enabling advertisers to leverage cutting-edge technologies for superior audience targeting and inventory access. By integrating FreeWheel’s Beeswax DSP with Amplifi™, Soundwave Digital continues to lead the way in delivering unparalleled programmatic solutions to its clients.